WarnerMedia plans to launch an ad-supported HBO Max tier in June 2021, which will provide a cheaper alternative to the service’s $ 15 per month ad-free plan. The media giant expects to bolster the number of HBO Max subscribers with the ad-supported plan, although it has not announced a price or exact launch date.
After launching in 201
At a recent Goldman Sachs conference, Jason Kilar, CEO of WarnerMedia, explained that “most of the people on this planet are not rich,” so to get more subscribers, HBO must offer Max a cheaper ad-supported plan. The company expects the ad-supported plan to bring subscriber numbers to at least 67 million people by the end of 2021 and 150 million by 2025.
But an ad-supported HBO Max membership can look very different from an ad-supported Hulu plan. As reported by The Streamable, a WarnerMedia survey from last year shows that HBO will not run ads on about 50% of its content and that the platform is only allowed to show two to four minutes of ads for every hour you watch.
Of course, there’s no guarantee that HBO Max’s ad-supported plan will be that loose. All we know is that the platform’s inbound tier will cost less than the standard $ 15 per month membership, and the big wigs in WarnerMedia are very excited about its launch.
Source: WarnerMedia via The Streamable, Bloomberg