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Home / Tips and Tricks / Adidas & Tooz Reveal More About AR Smartglasses Partnership «Next Reality

Adidas & Tooz Reveal More About AR Smartglasses Partnership «Next Reality



The progress Tooz has made in smartglasses has been largely hidden, but the company is slowly giving us a deeper look at what it has in store for smartglass wearers.

In the latest update, Tooz and Adidas revealed images showing what the collaboration looks like on the field.

The actual augmented reality images seem to be still in the “concept design” phase.

Image via Tooz

However, the hardware is complete and we see it on an athlete’s face as he uses the Adidas Runtastic app to track his training process. (You can see the full video at the bottom of this page.)

“The collaboration with Adidas Runtastic has clearly shown that app content can be very easily transferred to the Tooz Smart Glasses and wearers can directly benefit from this technology in sports and outdoor activities,” said Dr. Kai Ströder, Tooz’s CEO, said in a statement. “With the seamlessly integrated Tooz optics, we can meet not only individual style preferences, but also the ergonomic requirements of athletes.”

Image via Tooz

Earlier this month, Tooz also opened the lock gates for those who wanted early access to its non-Adidas brand smartglasses.

There’s no word on when the Adidas smartglasses will be publicly available, or what the price could be, but this new concept video is a tantalizing look at what the athletic wearables giant has in store.

Cover photo via Tooz

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