As one of the household brands in creative software, Adobe is now ready to lay its claim on the artistic side of augmented reality.
On Monday, simultaneously with the kick-off of its annual Adobe Max conference, Adobe & # 39; s Project Aero officially graduated for the public release, but on Friday Friday, Adobe quietly published the Aero app for iOS.
Available in the App Store for devices compatible with at least ARKit 2.0 and with version 13.2.1 of iOS or iPadOS, Aero allows users to create AR experiences directly through the app via a visual user interface and without additional coding.
"Immersive media appears to be a powerful narrative and the way in which we deal with changing the world around us. With augmented reality (AR) we can merge digital content with the physical world to create and deliver n ext-generation experiences, "said Stefano Corazza, head of AR at Adobe , in a blog post.
"Everything becomes a creative canvas for the millions of people who want to tell their stories in new and exciting ways – artists can build deeper emotional connections and brands can connect with their customers in a more meaningful way. With AR, the impossible is made a new reality, and the only limit is our imagination. "
With a library of starter assets on their removal, users can manipulate 3D content and configure animations and triggers directly via touchscreen input. Users can also import their own 2D and 3D files, with vector images, Adobe Photoshop, OBJ, FBX, Collada, glTF and support for other file formats.  Once users are satisfied with their work, they can share their AR experiences with others via social media or via the Aero app itself.
Originally announced at Apple's global developer conference in June 2018, Last year, Adobe invited creatives to participate in the private beta of the app on Adobe Max.
"The best thing about working in interactive media is that you can take things off the screen and bring them into the real world, and you can really cause this amazing effect in people where they don't realize how this is possible," said Gabe Barcia -Colombo, a mixed-media artist and resident at Adobe AR who participated in the beta.
Since then, much has changed in the landscape of augmented reality, particularly with regard to options for creating AR experiences via mobile apps. Since the unveiling of the WWDC, apps such as Torch and WiARframe have entered the field.
More importantly, the company that helped Adobe announce Aero now has its own native option, since Apple Reality Composer on WWDC and released it alongside iOS 13.
Despite Apple Adobe on the market, the latter still has an established ecosystem of graphic design tools for makers (although switching to a subscription model may sour some of Adobe's software). It is worth checking if Adobe has an impact on the growth of content with augmented reality.