Amazon Cabinet comes to a new location: Coachella. The dealer says that it will make their storage cabinets available to festival visitors, so that they can order both in advance and on the same day to have things like sunscreen, hats, phone chargers and more delivered to a local locker at the event at no extra cost during the festival holidays. April 12 through April 14 and April 19 through 21.
Prior to the event, Amazon will also launch a dedicated Coachella store store on its website where customers can negotiate festival needs in advance over categories such as fashion & accessories, beauty, health and well-being, technology and camping equipment.
In order to use the new Locker system, customers can choose one of Amazon Lockers at Coachella during the checkout as delivery address. When the package comes to pickup, customers are sent an email with a barcode that they will use to retrieve the package.
Amazon says Lockers will have a dedicated site at the festival and will be staffed by team members in the event of problems arising.
Today, the dealer operates Lockers in over 900 cities and cities across the United States as an option for those who do not want to receive delivery at work or at home. Lockers eliminate the problems of package theft, and works well for customers whose "home" is actually shared spaces, such as college dorms. They also allow for convenient returns and can help customers get some goods faster, as they offer a centralized delivery location for the package cases.
However, Amazon Lockers are usually permanent installations – at Whole Foods, local 7-Eleven stores, or other business areas.
The dealer says this is the first time it comes with Lockers to Coachella.
The deal with the big music festival is more likely to advertise the Amazon and Prime brands as well as the dealer's delivery on the same day service to a large receptive audience, rather than a decision to meet the festival market as a new strategy for Amazon Lockers in general.
However, the move speaks with the flexibility of Amazon's delivery business – that it can collapse a few lockers over a weekend and then pay for the increase in sales from participants.
"We want customers to get the most out of their weekend at Coachella," said Patrick Supanc, Amazon Worldwide Director of Cabinets and Pickups, in a statement on Amazon's plans. "Getting the convenience of Amazon Lockers to Coachella helps customers focus on their experience rather than worrying about forgetting something at home or having to carry it with them."