If you buy a lot of SD cards and charging cables on Amazon, you may own counterfeit items. Amazon̵
Amazon began its crusade against counterfeiting in 2019 and developed a “Counterfeit Crimes Unit” in 2020. Initially, these campaigns seemed to do very little for the market. But in Amazon’s recently released Brand Protection Report, the company claims it destroyed more than 2 million fake products shipped to distribution centers, blocked 10 billion “suspicious” product listings from going online, and 6 million new suspicious seller accounts. has prohibited.
According to the company’s report, only 0.01% of items sold in 2020 led to a report on counterfeiting, and only 7,000 people who reported fake items spoke to Amazon’s Counterfeit Crimes Unit. It’s an impressively low statistic, but it only takes into account customers who are reported fake items, and as you can imagine most people assume that all items on Amazon are authentic.
While destroying counterfeit products is pretty wasteful, Amazon says it didn’t want the knock-offs to make their way back into the seller market. It should also be noted that while Amazon claims its crusade against counterfeiting is going well, it doesn’t take much work to find dubious looking items in the company’s market. Amazon has a long way to go before it blocks the counterfeit seller market, but it is making progress.
Source: Amazon via ZDNet