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Home / Tips and Tricks / Amy Hedrick, CEO of Cleanbox, saves the AR and VR world one headset at a time using virus-fighting technology «Next Reality

Amy Hedrick, CEO of Cleanbox, saves the AR and VR world one headset at a time using virus-fighting technology «Next Reality



The process of trying out new augmented reality and virtual reality hardware is as personal as it gets. The bottom line is that if you can’t try these immersive devices right away, it’s hard to really understand the benefits they can bring to your life and work.

That’s why the Covid-19 pandemic is a particularly daunting challenge for the many AR / VR hardware makers around the world who want to mainstream their products in a new world where almost everyone has, understandably, become a little germaphobic.

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Rising to that challenge is Cleanbox, a Nashville-based startup led by co-founder and CEO Amy Hedrick (a new member of the NR30). If you̵

7;re wondering how the AR and VR industry plans to recover from a year without public events and retail spaces to offer hardware demos, Cleanbox is one of the top answers to any questions you might have about safely contracting newcomers. consumers in a mask-laden landscape that needs some time to return to ‘normal’.

Adario Strange: I was very excited to profile you in our annual NR30 because what you do with Cleanbox is very unique to the new challenges inherent in the current pandemic. And I’m not ashamed to admit this publicly, but as a germaphobe, and especially as a journalist germaphobe, when I go to all the different conferences, be it CES or AWE in Santa Clara, wherever I go, I always get a little crazy about trying publicly used VR headsets and AR headsets. Because even if they are wiped in between, the human face collects a lot of oil, bacteria and dirt. So when I found out about your business, I was very excited. I’m pretty sure you started the business before all this pandemic madness we’ve been through over the past year, so can you give me the short story of how you got started?

Amy Hedrick: We started about six years ago because we believed in the immersive technology industry and had a vision of how we could impact not only the entertainment experiences, but real education and engagement, and distance training and so many business applications. And when we looked at that, we thought of people sharing hardware that sits on your face and head that is very sensitive in terms of electronics and how it’s built. There was a problem we saw as an entry barrier. And what we wanted to do was address the mitigation point of it, and do it in a safe, easy, and consistent and reliable way.




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