While the development of Apple's AR wearables continues clandestinely, its mobile ecosystem lays the foundation for the software side of its smartglasses, with Apple Arcade as the latest example.
Google has its own smartglasses in the wild, but it is completely focused on business users. And the company just made it easier for those customers to buy them.
Finally, when one AR headphone maker falls, another rises. Say goodbye to Daqri and hello to Lynx.
Apple puts more AR in its arcade service with secret Oops!
With No time to die the 25th episode in the James Bond saga, arriving in April and Black Widow the first solo film for the Marvel Cinematic Universe's own secret agent , which followed a month later, what better way to get into the spy mood than some augmented reality spy games?
If lucky, Apple and game developer Mixed Bag are ready to satisfy that itch with Secret Oops !, a multiplayer puzzle game set in a cartoon-like spy world that is anchored in the players' environment via ARKit & # 39; s aircraft detection capabilities.
Read on to learn more about the game and how Apple Arcade fits into the AR ecosystem for Apple's future smartglasses …
REALITY BITES: Comments prepared for its fourth quarter in and the 2019 financial year earnings webcast before, Snap CEO Evan Spieg el confirmed the commitment of his leadership team to continue investing in augmented reality technology, in particular through the Lens Studio AR creation platform. The results achieved by Snapchat during the fourth quarter underline why. For example, on New Year's Eve 2019, 200 million Snapchat users interacted with augmented reality 13 billion times (with a "b"), a 50% increase over the previous vacation. About 20% of those AR experiences were built with Lens Studio, compared to 5% on New Year's Eve 2018.
Google Glass Enterprise Edition 2 now available through direct resellers
In December last year, Google released Google Glass Explorer Edition without mercy. killed with a latest software update, making the Glass Enterprise Edition 2 the only remaining AR that can be worn by Google.
Now Google makes it easier for business customers and developers to purchase some of their smartglasses by enabling them to purchase the device directly from hardware resellers.
Read on for more information about how companies and developers can get hold of Glass Enterprise Edition 2 and where the wearable is in the enterprise smartglasses market …
REALITY BITES: After several Google Having poached employees for their AR / VR team over the years, Facebook has also started recruiting key personnel from other technology companies. The last copy will be via Brian Irving, former Head Marketing Officer at Eventbrite, who will serve as AR / VR marketing manager for Facebook. The company also has openings for product designers and product design managers for AR / VR.
Daqri's death ends with the sale of patents and intellectual assets
After the closure of its office last year, company AR-company Daqri
Hilco Streambank, which also patented the former smart glass maker Osterholt Design Group (ODG), and Rock Creek Advisors will arrange the sale of Daqri & # 39; s patent portfolio.
Read on for more information about what is on sale and how the demise of Daqri and other AR startups sounds a warning to others …
REALITY BITES: SK Telecom opens a Microsoft Mixed Reality Studio in South Korea this spring. After dubbed Jump Studio jumpstudio.co.kr, it will be the first Asian-based volumetric recording studio using Microsoft technology.
Startup Lynx unveils first Qualcomm Snapdragon XR2 Headset
The first headset running on the Qualcomm Snapdragon XR2 chipset from an original equipment manufacturer is official.
On Monday at the Photonics West conference in San Francisco, startup Lynx unveiled the Lynx Mixed Reality Headset. The headset is a $ 1500 AR / VR transit that is portable with two 1600 x 1600 pixel screens and a 90 degree field of view, resulting in 18 pixels per degree, and a four-fold catadioptric freeform prism that serves as the optic motor.
Read on to find out more about the headset and how Lynx and Qualcomm indicate the start of a new category in AR headsets …
REALITY BITES: Canon is best known as camera company, but headsets with augmented reality have cameras. The company has a sequel to its Mreal enterprise headset in the works called the Mreal Display MD-20 with a horizontal field of view of 70 degrees.
Every Friday, Next Reality discusses the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column contains financing announcements, mergers and acquisitions, market analyzes and the like. View previous editions of Market Reality for more news that you may have missed.