After weeks of reports on their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app.
Of course, the ad industry is one of the top users of consumer-facing AR right now, and Super Bowl LV gave advertisers the ability to showcase AR experiences that mirrored their broadcast ads.
Elsewhere, as Zoom and other video conferencing platforms are common in remote work environments due to the pandemic, Arvizio has found a way to add AR to the experience.
Oh, and on those reports about Apple’s AR wearable development: another one has also dropped this week, but it may not be about Apple̵
Apple publishes AR app to promote Apple TV Plus Show
The domain of science fiction is not just lasers and cute green toddlers, sometimes alternative science history is also sci-fi, as shown in the Apple TV Plus series For All Mankind, for example.
Now, in an effort to promote the second season of the space-based series, Apple has launched a new augmented reality app that tells more about the backstory of the characters on the show.
Read on for more details about the app and how it works For all of humanity streaming series and also serves as a showcase for the LiDAR sensor on iPhone 12 Pro and iPad Pro devices …
REALITY BITES: Dan Riccio, Apple’s longtime chief of hardware, is shifting to a new role overseeing the development of a new product, reportedly (paywall) the mythical AR / VR headset expected to release in early 2022. has his full time and attention. Other Apple HR news: The company currently has 86 vacancies for jobs in various roles of AR engineering, design and development, including the recently available AR and VR research engineer job.
Arvizio adds AR interactivity to Zoom, Microsoft Teams and other video platforms
As companies flocked to Zoom, Microsoft Teams, Google Meet, and other video conferencing platforms to bridge the gap, we wondered out loud, why aren’t more companies leaning even more heavily on augmented reality?
Arvizio may have the fix for that shortcoming with an update to its AR collaboration platform.
Read on to see how Arvizio added AR to those video conferencing products with its Immerse 3D app …
REALITY BITES: Former Magic Leap collaborators Tim Stutts and Feras Ahmed published a lecture in October 2020 that they gave on the implications of user privacy in the context of the metaverse, the legendary shared digital copy of the world that is expected to emerge as an evolution of AR, and the responsibilities of user experience designers in designing ethical and transparent systems.
Verizon, Pepsi, Cheetos, and more are turning to AR for their Super Bowl ads
The Super Bowl is not only the most important NFL game of the year, it is also the biggest night for brands to bring their most creative ads to a large television audience.
In recent years, augmented reality has also shared the Super Bowl stage, with advertisers increasingly integrating the technology into their campaigns.
For Super Bowl LV, when the Tampa Bay Buccaneers and Kansas City Chiefs faced each other on the field, big brands leaned on AR more than ever. Read on to see which brands have injected AR into their Super Bowl advertising efforts …
REALITY BITES: To deliver on his promise to donate half of the proceeds from the 2020 virtual Pokemon GO Fest to African American developers, John Hanke, CEO of Niantic, unveiled the Black Developers Initiative on Thursday, an accelerator that acts as an extension of the Beyond Reality Initiative. Niantic is currently accepting applications from Black game and AR developers, but it also revealed its first beneficiary, W! CKED SAiNTS Studio.
Apple is reportedly using TSMC to develop micro OLEDs for future smart glasses
Like the layers of an onion, 2021 continues to reveal new hints of Apple’s rather secretive augmented reality device development.
The latest layer gives us additional insight into the specific components that Apple wants to build into its AR product.
Read on to learn about the latest development in the Apple AR saga and how it may only pay off after several generations of AR devices down the line …
Every Friday, Next Reality reviews the latest headlines on the financial side of augmented and mixed reality. This weekly Market Reality column covers financing announcements, mergers and acquisitions, market analysis and the like. Check out previous editions of Market Reality for more news you may have missed.