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Apple moves iPhone marketing exec to enhanced reality role



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Apple's Enhanced Reality Pressure has a leader.


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Apple has moved one of its iPhone executives to a new role in enhanced reality marketing.

Frank Casanova has been with the company for 21 years and has been leading the iPhone marketing carrier since 2007. He became Apple's first marketing director for expanded reality this month, Bloomberg reported Monday, referring to his LinkedIn profile.

Moves such an experienced management council that Apple has big plans for AR, which overlays images and data on top of the real world. CEO Tim Cook said in 2017 that AR could end up as big a deal as the iPhone. Apple is already working on a headset that can run both AR and virtual reality technologies. Apple last summer showed its upgraded AR toolkit, ARKit 2.

Apple did not immediately respond to a request for comment.


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