Apple’s drumbeat rumor is getting louder: a portable augmented reality device is almost certainly coming, very soon.
At least that’s the layout of the country, based on yet another breadcrumb dropped Wednesday regarding Apple’s upcoming plans for a “mixed reality” device in the coming months.
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Recent reports from reliable analysts have linked the release of Apple’s long-rumored wearable to 2022, but a new thread has now emerged indicating that we will see the actual design of Apple̵
“Sometime in the next few months, the company is poised to announce a mixed reality headset, the first major new device since 2015,” said a new report from Bloomberg claims while referring to the upcoming WWDC conference, which will be held virtually. “If possible, Apple doesn’t want to make such a critical announcement at an online event. It wants employees, the media, its partners and developers in the room.”
This would follow with previous major releases such as the original iPhone in 2007 and the Apple Watch in 2014. Both devices leaked many months before their release, with official announcements long before the device actually reached consumers.
However, in the case of a head-mounted wearable, Apple is diving into a whole new area. It’s one thing to hold a strange new device in the palm of your hand, or an unusual new accessory on your wrist, but committing to changing your entire face wearing a pair of AR smartglasses is a huge statement, even for the most exciting fashionistas and trendsetters.
Of course, given Apple’s track record in design, most AR insiders expect Apple to be the company doing it “largely” right when it comes to introducing something that the mainstream consumer will embrace, even if the device will eventually cost more. than an Apple laptop. With coronavirus vaccines now widely distributed in the US, it is not unrealistic to imagine that a small group of people are already being vetted for inclusion in a public, personal reveal of Apple’s next wearable.
If so, the health protocols will likely be the easy part – the real challenge will be launching something everyone is willing to put on their face. Remember, when Apple’s AirPods were released, the “Q-Tips in your ears” jokes were ubiquitous. Today? It’s the AirPods and AirPods Pro that are ubiquitous. So it shouldn’t be surprised if, this time next year, many of our faces look very different thanks to a new hard-to-resist Apple AR wearable.