Apple's Smartglasses have become the holy grail of augmented reality and 2020 was the rumored time horizon for the product's arrival over the past two years. The latest analyst report sheds more light on next year's potential debut.
Today, Sony breaks out its own AR hardware, but you can't take it home with you.
software end, 8th Wall this week provided new opportunities for its web-based AR platform that has important implications for the evolution of AR content.
Finally, Snapchat continues to spread its customer base for AR advertising, this time with a familiar face in pop culture and a proven retail vertical.
New reports Target 2020 arrival for Apple AR headset and iPad Pro with depth sensor
Augmented reality enthusiasts who expected AR hardware revealed at Apple & # 39; s annual iPhone launch event don't have to wait much longer .
On Wednesday, TF Securities analyst Ming-Chi Kuo noted a report that Apple's hardware line-up will include an iPad Pro with a back-mounted flight sensor time and the company's debut long rumors and long-awaited AR headset .
Read on to find out when consumers can expect to get hold of Apple's 1
REALITY BITES: ARKit, ARCore, Lens Studio and Spark AR already have the majority of the attention of mobile AR developers. Nevertheless, the people behind LUNAR have launched their own mobile AR platform, which offers web and app capabilities, as well as support for broadcast and on-site experiences.
Sony scares new Ghostbusters AR experience
We & # 39; have been almost a full year until the next episode of Ghostbusters arrives, but in the meantime it appears that Sony is about to launch an augmented reality experience that fans can use immersive computing to combat the whimsical appearances of the franchise.
this Saturday, fans who can reach Tokyo, Japan can play "Ghostbusters Rookie Training" with head-mounted AR devices. The location-based experience uses a prototype AR headset from Sony, as well as various accessories, to allow users to explore a realistic environment populated by virtual spirits and demons.
Read on for more information about the Ghostbusters AR experience and the hardware that makes it work …
REALITY BITES: The European edition of the Augmented World Expo begins on October 17. Among the notable AR companies that send speakers to Munich is Microsoft, Magic Leap, Snap, Facebook, Google and Lenovo.
Support for Mixed Reality Capture 8th Wall Web Brands Growing trend towards 3D video
As demonstrated by holographic experiences for the Microsoft HoloLens and the Magic Leap One, volumetric video recording is an important part of enabling the more realistic augmented reality experiences of the future.
But the augmented reality industry is accelerating the technology of tomorrow today, with AR platform maker 8th Wall standin g as the newest company supporting volumetric video after Verizon and Apple took their own steps last week to 3D and motion capture. acquire technology.
Keep reading to find out more about the new possibilities of 8th Wall Web and what this development and recent acquisitions in the volumetric fishing area can mean for the AR industry …
REALITY BITES: Oops, Facebook has done it again. And by "it" we mean copying Snapchat. This time, the redesigned camera on Instagram now has an AR effects carousel.
Star Strings Makeup & # 39; Stranger Things & # 39; via Snapchat
The 15-year-old star of the 80s-inspired hit series Stranger Things, Millie Bobby Brown, may have lost all her powers (spoiler alert) as the character & # 39; Elf & # 39; but in the In the real world, she has still increased reality in her arsenal.
The young science fiction icon has released a make-up line and decided to spread the word with the help of a virtual try-on filter within Snapchat.
Read on to find out more about how the brand uses Florence By Mills Snapchat to sell its cosmetics …
Every Friday Next Reality discusses the latest news from the financial side of augmented and mixed reality. This weekly Market Reality column contains financing announcements, mergers and acquisitions, market analyzes and the like. View previous editions of Market Reality for more news that you may have missed.