When a new Apple event invitation arrives, the entire technical industry is starting to dismantle the graphic images of the invitation in an attempt to decipher what the company plans to spend in the coming weeks.
Therefore, it is only logical to give the company's newest art-as-marketing piece – an innovative vacancy – that reads the same tea leaves. It appears that there are several augmented reality clues at the heart of Apple's video-based request for new team members.
As usual, Apple's marketing materials are beautifully done, but in this case, if you take the video & # 39; s apart many images, you'll see that Tim Cook & # 39; s focus on AR is definitely in the spotlight .
The video of about a minute contains a voice-over that delivers the pitch of the company, while the graphic focus on the Apple logo changes a wide range of subtle and not so subtle visual messages. At a certain moment, exactly at the center of the video, the graphic image shifts to a series of 3D, polygonal and reality-bending images that serve as a fairly powerful nod to AR.
"Who are open to daydreams, night dreams and visions and mirrors, who can see the millions of shades of green in a lawn … you are welcome here & # 39 ;, says the voice-over during the AR-inspired series, where potential candidates are invited to join the Apple team.
The video, which is essentially a vacancy is as well thought out and inspiring as many of Apple's commercials, but the strong focus on AR in the heart is significant.
Apple has been working for AR since 2018, it is only the company's efforts now
In addition to Cook & # 39; s recent emphasis on AR as the future of the company, a quick look at the company's job openings reveals positions for machine learning engineers, computer vision researchengineers, visual perception scientists and many other technical and management functions that can support the rollout of an AR portable device.
But this is nothing new. Apple has been working for AR since 2018, but now the company's effort seems to be increasing. So far, ARKit has delivered an impressive array of updates and compelling computing features, but most independent developers still seem to focus primarily on traditional, non-AR apps within the iOS ecosystem.
Nevertheless, if all the signals we have collected are an indication, Apple could soon send another big ripple through the technical space through AR smartglasses. And this new video call may be a preventative attempt by the company to find the best AR software and hardware talent before that big new push starts seriously.