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Home / Tips and Tricks / Apple sets the stage for AR Smartglasses, spatially adds funding, and Pinterest performs AR makeup game «Next Reality

Apple sets the stage for AR Smartglasses, spatially adds funding, and Pinterest performs AR makeup game «Next Reality



We may or may not see Apple & # 39; s long-awaited look at AR smartglasses this year, but the company is rocking more than its practice with its current wearables activities, which reached record revenues in 2019 according to financial results this week were released

Apart from the AR wearables future of Apple, investors remain interested in AR for other companies. For example, Spatial closed a financing round for its AR video conferencing platform this week, while Phiar, one year and a change after increasing its own seed financing round, is preparing to launch the beta of its AR navigation app.

of the current regular AR experiences, Pinterest has now joined the cosmetics marketing game, while 8th Wall continues to collect web-based AR ad hits, the latest in Legos.

Apple Raises $ 1
0 billion in Revenues for Wearables and Accessories

This week's Apple earnings provided a report of solid performance and monitored optimism about future iPhone sales, which could be influenced by issues around the future later this year. current coronavirus epidemic in China.

But what seems to have surprised many on Wall Street is strong results from Apple's wearables division, a result that only reinforces the logic behind Apple to potentially enter the augmented reality game for smartglasses in the near future.

Read more g to find out what Tim Cook had to say about Apple & # 39; s record revenue for wearables and what it means for its future in AR wearables, read on about Apple's latest efforts to create new Recruit AR team members …

Image via Apple

REALITY BITES: Google will once again have a large presence at the Game Developers Conference and augmented reality will play a role. On March 16, the company is organizing a session called "Enhance the Real-World Gaming Experience" in which the maps and augmented reality team members of Google will guide participants in adding AR to their games.

Spatial closures $ 14 million series a financing round

Spatial has become one of the leading augmented reality video conferencing apps and is ready to enhance the experience.

On Thursday, the startup announced that it has closed a financing round of $ 14 million, bringing the total funding to $ 22 million so far.

Read on for more information on how Spatial will apply its funding and why it is considered the leader in a relatively new field of AR …

REALITY BITES: one-year anniversary of the unveiling from HoloLens 2, Microsoft returns to the launch stage in a great way. Although the company is unlikely to announce anything new in hardware at Mobile World Congress (February 24-27 in Barcelona, ​​Spain), HoloLens head Alex Kipman and a crew of 11 other Microsoft managers have a full agenda at the conference, including sessions on the use of the HoloLens 2 in art, marketing and the telco industry.

Pinterest joins the AR Cosmetics Marketing Field with Try on Tool

It is time to make more room at the cosmetics counter with augmented reality.

This week, social media giant Pinterest unveiled "Try On", a virtual makeup visualization tool that runs on its visual search tool Lens. The feature is now being implemented for US users of the Pinterest apps for iOS and Android.

Keep reading for more information about Pinterest's Try On tool and how it fits into the established AR platforms for cosmetics marketing … [19659020] Market Reality: Apple sets the stage for AR Smartglasses, spatial resources adds funding, and Pinterest enters AR makeup game "width =" 532 "height =" 532 "style =" max-width: 532px; height: auto; "/>

Image via Pinterest

REALITY BITES: Niantic revealed that it finally adds Adventure Sync, the background step tracking feature originally introduced for Pokémon GO and built on its Real World AR cloud platform, for Harry Potter: Wizards Unite. App Annie currently ranked number 916 among games and number 78 in adventure games in the App Store, not struck in the same way as its predecessor.

Phiar Launch Beta of AR Driving Navigation App in February

Google has a new year pushed your kind of augmented reality walking navigation to the mainstream, and now Phiar hopes that users will use her AR app for navigation in the same way.

company is currently inviting the public to sign up for its private beta launch, scheduled for the first week of February. About 25 to 50 participants will be selected in the first wave of the program.

Read on to learn how the AR navigation experience will work in Phiar and where its technology stands in the pursuit of mobile consumers and automakers …

REALITY BITES: In news that Marty would really confuse McFly if he had taken the Delorean to 2025 instead of 2015, Atari and the GSD Group announced this week that they were planning to land to break at the first Atari Hotel this year in Phoenix, Arizona, with additional hotels planned for Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose. But we are not a real estate news site, so the real hook here is that the hotels will offer immersive AR / VR experiences, among other things. Pac-Man GO, anyone?

Trigger & 8th wall assembling web-based AR advertisement & # 39; Lego Masters & # 39; on Fox

Lego has sent several apps and products that add an added reality dimension to their play sets. But it requires a Fox reality TV program to have brick fans build with virtual bricks in augmented reality.

Just in time for National Lego Day on Tuesday, the Disney subsidiary, with the help of creative agency Trigger and 8th Wall, published a web-based augmented reality experience to draw attention to its Lego Masters series. The show, with Lego Batman himself, Will Arnett, who is hosting, will premiere on February 5.

Read on for more information about the Lego Masters Builder experience and how it relates to other Lego AR content …

Images by Tommy Palladino / Next Reality

REALITY BITES: Blippar has appointed Keith Curtin as Chief Commercial Officer for the US. In the new role, he will be responsible for the growth of Blippbuilder, the AR product for creating and publishing AR & # 39; s. Curtin actually returns to Blippar, where he was previously senior vice president of business development for North America from 2013 to 2016, after an internship at competitor Zappar and at his own AR consultancy, see Digital.

Every Friday, Next Reality discusses the latest news from the financial side of augmented and mixed reality. This weekly Market Reality column contains financing announcements, mergers and acquisitions, market analyzes and the like. View previous editions of Market Reality for more news that you may have missed.

Cover image via Microsoft / YouTube

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