We may or may not see Apple & # 39; s long-awaited look at AR smartglasses this year, but the company is rocking more than its practice with its current wearables activities, which reached record revenues in 2019 according to financial results this week were released
Apart from the AR wearables future of Apple, investors remain interested in AR for other companies. For example, Spatial closed a financing round for its AR video conferencing platform this week, while Phiar, one year and a change after increasing its own seed financing round, is preparing to launch the beta of its AR navigation app.
of the current regular AR experiences, Pinterest has now joined the cosmetics marketing game, while 8th Wall continues to collect web-based AR ad hits, the latest in Legos.
Apple Raises $ 1
0 billion in Revenues for Wearables and Accessories
This week's Apple earnings provided a report of solid performance and monitored optimism about future iPhone sales, which could be influenced by issues around the future later this year. current coronavirus epidemic in China.
But what seems to have surprised many on Wall Street is strong results from Apple's wearables division, a result that only reinforces the logic behind Apple to potentially enter the augmented reality game for smartglasses in the near future.
Read more g to find out what Tim Cook had to say about Apple & # 39; s record revenue for wearables and what it means for its future in AR wearables, read on about Apple's latest efforts to create new Recruit AR team members …
REALITY BITES: Google will once again have a large presence at the Game Developers Conference and augmented reality will play a role. On March 16, the company is organizing a session called "Enhance the Real-World Gaming Experience" in which the maps and augmented reality team members of Google will guide participants in adding AR to their games.
Spatial closures $ 14 million series a financing round
Spatial has become one of the leading augmented reality video conferencing apps and is ready to enhance the experience.
On Thursday, the startup announced that it has closed a financing round of $ 14 million, bringing the total funding to $ 22 million so far.
Read on for more information on how Spatial will apply its funding and why it is considered the leader in a relatively new field of AR …
REALITY BITES: one-year anniversary of the unveiling from HoloLens 2, Microsoft returns to the launch stage in a great way. Although the company is unlikely to announce anything new in hardware at Mobile World Congress (February 24-27 in Barcelona, Spain), HoloLens head Alex Kipman and a crew of 11 other Microsoft managers have a full agenda at the conference, including sessions on the use of the HoloLens 2 in art, marketing and the telco industry.
Pinterest joins the AR Cosmetics Marketing Field with Try on Tool
It is time to make more room at the cosmetics counter with augmented reality.
This week, social media giant Pinterest unveiled "Try On", a virtual makeup visualization tool that runs on its visual search tool Lens. The feature is now being implemented for US users of the Pinterest apps for iOS and Android.
Keep reading for more information about Pinterest's Try On tool and how it fits into the established AR platforms for cosmetics marketing …  Market Reality: Apple sets the stage for AR Smartglasses, spatial resources adds funding, and Pinterest enters AR makeup game "width =" 532 "height =" 532 "style =" max-width: 532px; height: auto; "/>