Some leading major technology companies are still working on real products in the lab, but at least part of their leadership had some thoughts this week about the future direction of technology.
In the meantime, we had the opportunity to view two new AR offerings from startups, a pair of smart Form goggles, and a facial recognition social network from Octi.
Speaking of AR startups, we recently investigated where augmented and virtual reality are currently the adoption curve and why the sometimes questionable perceptions of these companies do not match reality.
Silicon Valley Top Execs Share Outlook on AR for 2020
The words of three of the most important tech executives in the last 48 hours are: provides a valuable insight into the near future of augmented reality and the cloud infrastructures that this support.
Apple CEO Tim Cook, Google CEO Sundar Pichai and Snap CEO Evan Spiegel each, in unrelated statements, started 2020 by giving us insight into what they see on the horizon.
See what these leaders had to say about augmented reality by continuing to read …
REALITY BITES: Google I / O has been the scene for Google introducing its latest innovations in augmented reality, including AR navigation for Google Maps, AR content for Google Search and new features for ARCore. The tech giant has set the dates for I / O 2020 that will be from May 12-14 at the Shoreline Amphitheater in Mountain View, California.
We let our feet get wet with the shape Smart Goggles  Start-up form now joins companies with a real product on the market that is available to everyday consumers. But make no mistake, their wearables may not be the type of glasses that you expect while walking and driving in your city.
However, if you are a competitive swimmer or if you are swimming in your fitness routine, your Form Swim Swimming Glasses may be the right fit for you.
We had the opportunity to wear the AR-fitness wearable during a few training sessions. Read on for our impressions of the Form swimming goggles …
REALITY BITES: Vuzix continues to expand the functionality of its enterprise AR smartglasses with standard business apps. The company's newest goal is to add support for the popular video conferencing platform Zoom.
Octi tries to adopt Snapchat, Instagram with AR Social App
In a world full of apps with augmented reality camera effects, an app is moving in a more social direction.
On Tuesday, a restarted version of Octi (which debuted for the first time in 2018) was released in the Apple App Store. Now, instead of just adding AR effects to photos & videos, the app uses face recognition to identify users and anchor augmented reality content around them in the form of a virtual belt .
Read on to see what Octi AR social networking looks like …
REALITY BITES: Disastrous in 2018, revenues and daily active users of Snap bounced back in a major way in 2019, fueled in part by its augmented reality innovations for fun and advertising, and the share price followed that upward trend. CNBC & # 39; s stock market oracle Jim Cramer believes Snap & # 39; s financial battle will continue, and analysts now see a path to profitability.
Why all Augmented Reality Startups suck: the answer can shock you
For many, AR and VR have been viewed as trivial distractions. A side issue filled with shiny lights, not worth the serious attention needed for more substantive technological areas. Opinions about compelling computer use change rapidly in some circles, but for many who operate outside the AR and VR industries, skepticism around space remains steadfast.
The problem now is that many people rely on the general public for guidance through the tricky frontier of emerging technology, allowing this "magical" disconnection to put their still shaky hold on a future that, literally, is impossible to understand.
Keep reading to learn more about the disconnection between the perception and reality of AR and VR startups in the current landscape …
REALITY BITES: Yuji Higaki, most recently a senior technical director at Facebook, who also stopped at Google and Electronic Arts, has accepted a position who led the engineering team at Niantic Labs.
Every Friday, Next Reality discusses the latest news from the financial side of augmented and mixed reality. This weekly Market Reality column contains financing announcements, mergers and acquisitions, market analyzes and the like. View previous editions of Market Reality for more news that you may have missed.