What if you went to an art installation at one of the coolest locations in New York that you could take with you anywhere in the world?
That's exactly what's going on with a new Instagram filter that is a kind of portal to a light show from the 80s, everywhere you travel.
The Instagram filter is called Arrival and it is a result of the recent installation of the same light show that debuted Williamsburg, Brooklyn a few weeks ago in the Avant Gardner room in Debut.
Both the live installation and the augmented reality filter were made by Kristina Karpysheva and Sasha Letcius, two Russian artists who jointly operate under the name 404.zero.
In addition to audio visual installations, the 80,000 square meter location also plays host to some of the most influential music acts of the moment, including Steve Aoki, Aphex Twin, Carl Cox, Deadmau5 and Pussy Riot.
For the AR version of the 404 .zero installation, the artists used Facebook & # 39; s Spark AR tool that allows users to position themselves and walk through the virtual portal.
To access the filter, go to the Instagram account @ 404.zero, tap the filters button next to the raster icon of the account. If you don't see the smiley icon, it means you probably need to update your Instagram app. Once updated, tap the smiley icon and display two filters, the Arrival 2.0 filter (red portal) and the Arrival filter (white portal).
Each portal can be placed literally anywhere you place it (over water, in the sky, etc.), allowing you to walk through arrival portals in any city or location, as many users have begun to demonstrate.
Although this seems innovative to the uninitiated, by 2020, when you launch almost any kind of interactive art installation, this kind of mobile AR components that the public can carry with them is now almost essential.
And, since tools such as Spark AR and Snap Studio become even easier to use, it is likely that this will become the mainstream reality for most artists who live on the edge.