Amazon launched its Day 1
Build It is a risk-free take on the crowndfunding campaigns popularized by Kickstarter and Indiegogo. There are no reward tiers or flashy videos, just a product page and pre-order button. If enough people order Amazon’s cuckoo clock, kitchen scale, or sticky note printer before March 19, Amazon will make the product “official” and fulfill all of its preorders. But if a Build It product doesn’t meet its pre-order goal, customers will get a refund and the product will never go into production. (Amazon previously used crowdfunding with Day 1 products like the Echo Frames, but pre-orders were only open to select customers).
Amazon’s first three Build It products look charming, and while they’re a bit strange, no one can say they’re not unique! All three products must be paired with a compatible Echo device, and the clock and scale must be within 30 feet of an Echo device at all times.
The smart nutritional scale is probably the most practical item of the bunch, as it can weigh products or tell you the nutritional value (calories, sugar, etc.) of food based on weight. You can also connect the smart scale to an Echo Show display to see the nutritional value written out.
The smart cuckoo clock is quite simple and will alert you when you set timers or reminders with Alexa. And the smart sticky note printer, while expensive and niche, can print notes and reminders based on your Alexa commands.
But wait, why would you want to reserve a product that no one has used yet? Aside from the novelty of owning a device on Day 1, products in the Build It program come at a small discount. For example, Amazon’s smart food scale will cost $ 45 if it becomes an ‘official’ product, but the current pre-order price is just $ 35 (a great price for a smart food scale, if you ask me).
Amazon’s first Build It campaign ends on March 19. At the time of writing, it appears that all three products can reach their pre-order goal, having placed more than 5% of the required orders just a few hours after launch on Amazon. If you want that discounted pre-order price, you better order now!
Source: Amazon via The Verge