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Home / Tips and Tricks / Bank of England teams with Snapchat to embed AR animation in new 20-pound banknotes «Next Reality

Bank of England teams with Snapchat to embed AR animation in new 20-pound banknotes «Next Reality



The UK has officially left the European Union, completed the long and tumultuous Brexit story and put the legendary nation back on its own feet on the international stage.

And while some wonder what the future holds for an EU-less UK, the country starts 2020 with its typical innovative design-meets-technology flair through a connection with Snapchat with one of its most prominent assets: money.

The new 20-pound note (worth about $ 26 US dollars), which was put into circulation this week, has been completely redesigned, replacing the image of Queen Elizabeth II with the famous artist's self-portrait JMW Turner.

Proclaiming the new banknote as the & # 39; most secure banknote of the Bank of England & # 39; "The government decided to promote the new banknote using augmented reality through the lens of Snapchat.

Image by Adario Strange / Next Reality [19659007] To access the feature, simply open the Snapchat app (iOS and Android) and search for "£ 20 note" in the search field to open the lens. pointing your smartphone camera with Snapchat at the new banknote turns the bill into an animated landscape (Turner & # 39; s "The Fighting Temeraire") with stunning details.

The feature appears to be region-locked, but I was able to to get it working using a British VPN and a computer screen image of the new banknote.

If you don't have a VPN and you are not t in the UK, but if you want to give it a try, you can use the Snapcode (above) and experience it using an online image of the new 20-pound banknote or a real (again, new version) 20-pound banknote [19659002] "Turner's art was transformative," said Mark Carney, the governor of the Bank of England, in a statement. "I am pleased that the work of perhaps the most influential British artist of all time will now appear on another 2 billion works of art – the new £ 20 notes that people can start using it today."

Using AR to change the look of currency is a popular trick, one that Google used in 2018 to place the faces of historic women in US currency. Similarly, the Bank of England collaborated with Blippar in 2016 to use AR to promote the country's new 5-pound banknote, and more recently, Russia issued 200 and 2000 ruble banknotes that could be converted into AR using a specialized app. [19659002] By bringing Snapchat's vast scope and user base into the mix, the Bank of England has ensured that the public is not only aware of the new currency, but is also likely to receive an unexpected dose of AR-driven art history. education hidden in their wallets and purses.

Don't miss it: 10 ways mobile AR filters turn consumer AR of the future into a regular reality today


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