Three large car manufacturers have invested good money in a start that can change the way that road assistance is handled.
BMW, Jaguar Land Rover and Porsche have invested a total of $ 21
Urgent.ly is basically a road provider that takes a Uber-like approach to its business, acting as an intermediary linking drivers with the need for trailer or mobile services to help. Instead of using people to connect drivers to service providers, it does Urgent.ly everything with algorithms built into their platform.
"The old model of road assistance must create a place for a modern and more digital approach," said Kasper Sage, a partner of BMW in Ventures, in a statement. "Urgent.ly will enable OEMs around the world to give their customers the kind of real-time and connected digital experience they now expect in everything from food delivery to knitting."
For BMW at least, Urgent.ly will work with the automaker's own on-site service platform and offer its services to owners of BMW, Mini and Rolls-Royce vehicles in the United States. With a majority of road vendors already connected to Urgent.ly's system, this can be a great blessing for any driver looking for quick assistance on the roads.