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Home / Tips and Tricks / Brave is launching a privacy-focused search engine to compete with Google – Review Geek

Brave is launching a privacy-focused search engine to compete with Google – Review Geek



The Brave logo with some art items related to the search engine.
Brave

Brave has secured your web activity and now it wants to secure your search results. The underdog browser, which grew to more than 26 million users last year, is gearing up to launch Brave Search, a ̵

6;private alternative to Google Search’ with no trackers or ‘algorithmic bias’. Brave Search takes on the big dogs, including DuckDuckGo, the most popular private search engine.

Of course, Brave isn’t building its search engine from scratch – the company will instead base Brave Search on Tailcat, a privacy-focused search engine from the crew of Cliqz (a now-bankrupt fork of Mozilla’s European division). Brave acquired the Tailcat search engine in March 2021 and suggests that it is a suitable foundation for Brave Search thanks to its privacy-focused code.

Unsurprisingly, the Brave blog post announcing Brave Search includes a list of principles. You can read the full manifesto on Brave’s blog, or check out this short summary:

  1. Privacy: Brave Search does not track users.
  2. User first: Brave Search targets users, not advertisers.
  3. Ad-free Option: Users can pay for search results without ads.
  4. Anonymized crawling: Major technology companies spend billions to “crawl” websites and generate search results. Brave Search instead relies on anonymous contributions from the community.
  5. Anti-bias: Brave Search does not use algorithms to create biased search results or to censor websites.
  6. It’s fast: Brave Search connects to the browser and provides instant results as you type.
  7. Open engine: Anyone can use Brave Search to develop their own search engine.

It’s worth mentioning that Brave Search is doing uses algorithms, but it provides filters (or “Goggles”) that allow you to change how the algorithm ranks content. These filters can provide additional transparency for Brave Search, or help early adopters refine their search results instantly.

Do you want to try Brave Search? Brave hasn’t clarified when the search engine will go live, but you can sign up for the early access waiting list today. You can also try DuckDuckGo, another privacy-focused search engine.

Source: Brave via Tech Crunch




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