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Home / Tips and Tricks / Burberry Teams with Google Search to let you browse through High Fashion in Augmented Reality «Mobile AR News :: Next Reality

Burberry Teams with Google Search to let you browse through High Fashion in Augmented Reality «Mobile AR News :: Next Reality



Just a few days ago, Georgio Armani canceled his live show in Milan and chose to stream it instead due to concerns about the corona virus. Now, at the start of Paris Fashion Week – in the shadow of similar concerns – Burberry has launched an augmented reality tool that allows you to view the latest high fashion from the comfort of your home.

The international brand has harnessed the power of Google Search to allow technically oriented fashionista & # 39; s to experience the latest creations in immersive AR.

When you now enter a search query for the "Burberry Black TB" bag or the "Arthur Check Sneaker" in Google, the search results include an AR option (displayed as an & # 39; View in 3D & # 39; button ) with which you can easily place the product in your practical environment.

No app is needed and it works just like the other AR-related animal-related search terms from Google, with which you can view the 3D element in AR or as a 3D construction on a solid background. (For best results, we recommend using the Chrome browser.)

Cover image via Burberry

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