The augmented reality space is no longer about to pass as but when every company and creator will use some kind of immersive device and software to produce and distribute 3D content.
Now a surprising new contender has entered the AR arena and it’s called Campire.
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The company emerged from stealth on Tuesday and finally showed its Campfire AR headset and system in action.
Operating out of California, the company raised $ 8 million in funding to drive its entry into the market and partnered with legendary design firm Frog Design as the first test customer for third-party collaborations using the system.
Campfire’s system consists of three parts: the headset, which conjures up visions by design of a cross between the HoloLens and the Meta 2 visor-based headset, a component they call the console, which is used to anchor virtual 3D content, and the Pack, a device that you can connect to a smartphone to use as a controller for the immersive content experience.
“Campfire operates virtually around the world, giving the frog’s dispersed teams the ability to make creative decisions much faster,” said Graeme Waitzkin, head of venture design at Frog Design. “Campfire truly represents the future of remote collaboration for design and engineering teams.”
We haven’t had a chance to test the system yet, but the demonstration videos look impressive so far. Aside from the name (which many will likely confuse with the old chat client), Campfire looks like a promising new entry into the middle-class AR space focused on enterprise utilization, design, and training.
However, the company has yet to disclose the price for the system, so we’ll have to wait for that information to become available before we can really estimate the odds against the various existing AR players.
The company plans to open the system to the public this fall, but anyone looking for earlier access can apply for Campfire’s Pioneer Program on the company’s website.
Updating: As it turns out, Campfire is actually what was once known as Meta View, the company that acquired the patents from Meta, the startup that ran out of money in 2019, a story that broke Next Reality first.
The disclosure of Meta View’s transformation into Campfire comes through Avi Bar-Zeev, Campfire’s “founding advisor.” On Tuesday, following the company’s official announcement, Bar-Zeev said on Twitter, “Is this the reincarnation of Meta? No … It owns Meta’s IP.”
However, nothing on the website or in the official announcement reveals the transition from the “Meta View” name to the Campfire name and a new branding. Nevertheless, like Meta View, which initially announced Jay Wright as CEO, Wright will now lead the Campfire team.