June is Pride Month, an annual celebration of LGBTQ+ communities in commemoration of the Stonewall uprising of 1969.
With Lens Studio, developers and creators have the capacity to create augmented reality experiences that celebrate a wide variety of interests, including LGBTQ+ rights.
Here are some Snapchat lenses to celebrate your identity or your support for the LGBTQ+ community…
Dress up in these virtual pride costumes
Our first pair of lenses gives you the opportunity to put on virtual party accessories to show your support for the LGBTQ+ community.
The Summer of Pride Lens places a virtual rainbow-colored hat, sunglasses and lipstick on your face, along with a virtual rainbow ice cream cone in the foreground. Tap the screen to delete virtual elements.
The Pride Month Lens features a corolla that blooms on top of your head, with rainbow hearts projected onto your cheeks.
Fly your pride flag
The rainbow flag has become synonymous with LGBTQ+ Pride, and many of the lenses dedicated to the movement prominently feature the flag’s colors.
For example, the Pride Lens replaces your background with a scrolling rainbow, with the word “PRIDE” filled with diagonally scrolling stripes in the foreground while an animation with a heart drawing plays behind it.
Likewise, the Gay Pride lens also offers a virtual rainbow background with the addition of virtual makeup that compliments the background.
Finally, the Gay Pride Flags lens overlays the flag as virtual face paint. Tap the screen and the virtual face paint will shift to colors that represent other sexual orientations such as lesbian, transsexual, pansexual and more.
Pay tribute to Stonewall
For the 50th anniversary of the Stonewall riots, Google built an AR app to tell the story.
The creators of Lens Studio have also paid tribute to this historic event of their own. The Stonewall 1969 lens gives you and a friend virtual wigs, glasses and necklaces to match the period, with “Stonewall 1969” anchored to the top of the frame and virtual confetti in the background.
Meanwhile, the Stonewall 2 lens inserts a virtual background with a photo of the Stonewall marches, ideal for Snap Camera and Zoom video calls.
Discover Pride History Across the US
The history of the Pride movement extends well beyond Stonewall. Made in collaboration with The lawyer, the Champions of Pride Lens series features five Lenses highlighting influential people who have played an important role in the fight for LGBTQ+ rights.
Each Lens features virtual galleries of activists and their stories, curated by regions in the US: North Atlantic, South, Midwest, Mountains, and Pacific.
Plus, each lens is built by a different Lens Studio creator, giving it its own unique look and interactive personality. In most cases, you can tap on hotspots to reveal more information behind each story. Some lenses, namely South and Mountain, also have AR experiences for the front camera.
Organize your own virtual Pride parade
The LGBTQ+ movement was propelled by the protest marches of the Stonewall uprising in 1969, and parades have become a staple of Pride Month. The Digital Pride series allows you to host a virtual Pride parade in your own backyard.
Each lens is titled DigitalPride Float, which makes it a bit confusing from an editorial standpoint. Fortunately, each float, built by a different Lens Studio creator, has a distinctive theme, including drag queen, rainbow cartoon, Pride woman, parrots, and gingerbread man.
Your rear camera allows you to place a 3D parade car in your physical environment. There’s also a selfie AR effect that matches each theme, so you can be a part of the party yourself.