One of China’s largest smartphone makers, Oppo, has just taken the wraps of its new augmented reality smartglass design, AR Glass 2021.
The unveiling was part of the company’s annual Oppo Inno day, showcasing several forward-looking technology initiatives. But contrary to what they showed last year, this year’s AR product is much more like something ready for the mainstream market.
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While the West’s AR is still primarily aimed at high-end headsets and smartphone displays, China is still leading the attack on tying your smartphone̵
It’s always difficult to talk about new augmented reality hardware like this without actually taking the device in your hands. For example, the company hasn’t detailed what the device’s field of view is, but chose to say that you can experience the equivalent of a large 90-inch video screen when wearing the smart glasses.
There is also no word on when these will hit the world market (after the 2021 naming convention). However, Oppo has indicated in recent months that it has no plans to release its smartphones in the US, which in addition to competition issues may also speak of the current trade tensions between China and the US that have plagued companies like the popular TikTok in China. app around the issue of privacy.
Nonetheless, Oppo is aggressively rolling out its AR initiative in other markets, with plans to launch an SDK and developer program in Beijing, Shanghai and Shenzhen next year.
In addition to the hardware, the company announced Oppo CybeReal, a software tool that the company describes as a real-time AR application for spatial calculations. Basically, the app promises to create an accurate digital model of the real world around you to aid in mapping and positioning.
Promotional videos from the app also show what appears to be AR overlays over real-world locations, which Oppo says are powered by a connection to cloud computing networks.
It all looks great and sounds promising, but we won’t be directly comparing it to existing products until we can actually test these claims. In the meantime, most importantly, Nreal now has a powerful new competitor on its home soil, a development that is likely to drive even more AR competition in Asia and, by proxy, worldwide.