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Home / Tips and Tricks / Corona uses Blippar to promote its Hard Seltzer line with AR games and recipes «Mobile AR News :: Next Reality

Corona uses Blippar to promote its Hard Seltzer line with AR games and recipes «Mobile AR News :: Next Reality



Despite Corona beer’s unfortunate social media-fueled association with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing like a lime through the mouth of a beer bottle.

The brand’s latest effort leverages an AR experience to entice drinkers with the Corona Hard Seltzer line of “spike sparkling water”.

Built on Blippar’s web-based AR technology, the AR experience opens a portal to a virtual beach, perhaps somewhere in Mexico, with the different flavors of Corona Hard Seltzer arranged in a circular formation. Users can access recipes and play mini games to suit every taste. In addition, they can order the products through the Basketful shopping delivery service.

Images by Blippar / YouTube

“Augmented Reality is reinventing how brands connect with their consumers, wherever they are. Corona Hard Seltzer is committed to empowering consumers to find their pure beach feel in a way that is unique to our brand,” said Rene Ramos, vice president of experiential marketing at Constellation Brands, said in a statement. “The AR experience allows them to step into a tropical oasis in an innovative way.”

The immersive experience will be available through digital advertising and social media targeting consumers in more than 15 US states. In addition, customers can scan QR codes on product packaging to unlock the experience.


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