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Create a new folder in Gmail



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Your inbox can quickly become overwhelming. One way to better maintain your email account is to create folders (known in Gmail as “labels”) and organize your emails accordingly. Here’s how to create them in Gmail.

As we mentioned above, Gmail uses a system known as labels. It actually has no directories. While there are some subtle differences between labels and the traditional folder (like the ability to assign an email to multiple labels), the concept is much the same. Labels are used to organize emails just like you would with folders.

Create a new label in Gmail for desktop

To get started, open the Gmail website in your desktop browser of choice (such as Chrome) and log in to your account. Then click on the gear icon in the top right corner of the window.

Gear icon for Gmail settings

A drop-down menu will appear. Click on ‘View all settings’.

See all settings option

Then select the “Labels” tab.

Labels tab in Gmail settings

Scroll down to the “Labels” section and click the “Create a new label” button.

Create a new label button

The “New Label” popup window appears. Type the name of your new label in the text box below “Enter a new label name.” Click on “Create” to generate the new label.

Give the label a name

You can also nest labels. To do that, you must have already created at least one label. Check the box next to ‘Nest label at the bottom’, click the arrow to the right of the text box and select your parent label from the drop-down menu.

Choose a nested label

A toast notification will appear in the lower left corner of the screen to let you know the label has been created.

Toast message

Your new label will now appear in the left pane of your inbox.

Live label

RELATED: Forget the Tricks: This is the best way to organize your Gmail inbox

Create a new label in Gmail for mobile

You can also create a new label with the Gmail app for iPhone, iPad or Android. To do this, open the Gmail app on your mobile device and tap the hamburger menu icon in the top left corner of the screen.

Burger menu

Scroll all the way to the bottom and under the ‘Labels’ section, tap ‘Create New’.

Make a new option mobile

Tap the text box and enter the name of the new label. Then tap Done.

New label name in the Gmail app

Your new label has now been created.


Creating labels is just the first step to better inbox management, but it’s a good first step. With a little housekeeping using Gmail’s email management toolset, you might even be able to reach Inbox Zero … just maybe.




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