Unless you are completely off the start, chances are that you are aware that the Disney Plus streaming video service has been launched this week. And if you are on this site, you will probably drool over the new Star Wars series, The Mandalorian .
But did you know that the service also has a live remake of the animated classic Lady and the Tramp ? If not, Disney has ordered a portion of augmented reality through Snapchat to inform you and encourage you to sign up for the service.
On Thursday, the media giant sponsored an AR lens that overlaps images of titular characters and infamous characters with a plate of spaghetti on a checkered tablecloth. Users are asked to open their mouths and, as soon as they do, a virtual chef's hat falls on their heads. The entire experience is also illuminated with virtual light from above.
Unfortunately the AR experience does not show that the fangs share that plate of spaghetti like in that iconic scene (you have to subscribe to Disney Plus to see
As luck would have it, Disney has made the subscription subscription process even easier through Snapchat's Shoppable AR e-commerce platform: After robberies in front of the camera, users can tap the "REGISTER" button to go to the Disney Plus website
Disney is no stranger to Snapchat's AR tools, rather AR's sponsorship securities promoting Incredibles 2 and Avengers: Infinity War Through a brand partnership with Levi & # 39; s, Disney acquired some early fame with Shoppable AR.
However, the company is not married to Snapchat AR because it also AR experiences through Magic Leap, Lenovo, Facebook, Samsung, Google Playground and YouTube, among others.
But the launch of Disney Plus is perhaps the biggest venture of the year because it wants to take advantage of the huge content library it has collected from various acquisitions over the past decade-plus. And that says a lot in the year that Disney brought us Avengers: Endgame to the theme parks Star Wars: Galaxy & Edge, and concluded the purchase of 20th Century Fox.
So, in terms of speaking to the mainstream via AR, it speaks volumes that the company chose to implement this compelling promotion through Snapchat over a different platform. ]