If one thing is missing, Microsoft is missing, there are large slot machines from the first party.
With the exception of "Minecraft", "Halo" and "Forza", the portfolio of hit franchises owned by Microsoft is narrow. And even though such franchises existed, Microsoft owns only so many studios that can produce blockbuster games.
Therefore, Microsoft purchased five game studios.
"We know we want to create new franchises," Spencer Business Insider said in June. "We really thought we needed five or six new teams and products we really believed in."
Spencer announced the quarter for student purchases on the stage in June as part of the company's presentation describing the Xbox future.
"We're committed to building an industry-leading first-party studio organization," Spencer says on stage. "And we make one of our biggest single annual investments in law by adding five new creative studios."
Why not buy a great publisher, like EA or Activision, with a lot of big game franchise? It's complicated, but here's Spencer's answer: "I couldn't find a collection out there in a device to do it."