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Home / Tips and Tricks / Explore the gruesome trenches of the Golden Globe Winning Movie & # 39; 1917 & # 39; via web-based AR experience «Mobile AR News :: Next Reality

Explore the gruesome trenches of the Golden Globe Winning Movie & # 39; 1917 & # 39; via web-based AR experience «Mobile AR News :: Next Reality



Filmed in what appears to be a single continuous shot, war film 1917 is now the leader in capturing the Best Image of the Academy Awards after winning the Golden Globe for best film in the drama category .

To commemorate the occasion, film lovers can immerse themselves in one of the prestigious film setpieces thanks to a web-based augmented reality experience from NBC Universal that replicates a mile-long strip built for the films.

Creative studio Powster (who previously contributed to the web-AR experience for the latest film from the Jumanji franchise) has constructed the 3D model of the set using drone photography.

Images by Tommy Palladino / Next Reality [19659007] The AR experience "Into the Trenches" is accessible on ARKit and ARCore compatible devices on the film's website. Using the AR Quick Look function of ARKit and Scene Viewer on ARCore, viewers can anchor the model in their physical space and manipulate the size on tabletop or on a full scale.

The standard viewing method, however, is not an AR. When entering the site, users are asked to tap the "Start" button to open a video loading screen. Once there, users can click "Skip" or wait a few seconds for the page to continue. Then viewers are dropped into the web VR experience. If you click on the "AR" button, the AR environment for the relevant mobile operating system is opened. Unfortunately, the AR experience does not include hotspots for access to additional video content, although the VR version does.

(1) Click on Start to access the AR experience. (2) Press Skip (or wait a few seconds). (3) Click the AR button to bypass the VR experience. Images from Tommy Palladino / Next Reality

Film-based AR experiences are usually associated with regular films, but a cross-section of popular and high-art films has resulted in a handful of AR content from recently recognized films. Among the 2019 Slate of Academy Award nominees, winner of the best animation film Spider-Man: Into the Spider-Verse and nominees Incredibles 2 and Ralph breaks the internet Winner of best costume design Black Panther and best visual effects nominees Avengers: Infinity War Ready Player One and Solo: A Star Wars Story had AR promotional experiences connected with them.

In addition, USA Today featured the 2019 Academy Award nominees for Best Costume Design in an AR position.

Since AR gets a better grip among the regular audience, we can expect that AR promotion experiences will go beyond blockbusters with more regularity.

Cover image via Tommy Palladino / Next Reality

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