Facebook had a pretty big week in terms of augmented reality, with much of its news from the Keynote presentation from Oculus 6. But Mark Zuckerberg's social media company also found other impact areas outside of Oculus 6.
Meanwhile, Unity this week also its own keynote presentation and it was also packed with augmented reality news that would make AR developers dizzy.
Although DroneOSS did not have a keynote presentation at start-up this week, it does draw some attention to its AR technology aimed at the drone market.
Facebook is preparing several Smartglasses prototypes, AR Cloud Platform
Facebook and its Oculus daughter have been open for some time about their intentions to bring AR wearables into the mainstream.
Nevertheless, when Oculus spoke of his AR plans during the Oculus 6 keynote presentation on Wednesday, it nevertheless managed to surprise his audience with some news … and eyebrows of concern and cynicism in the process.
The company not only confirmed that it is working on AR wearables, but also revealed that it is producing several prototypes. But that is not everything. Oculus is also developing an AR cloud platform.
REALITY BITES: It seems that Facebook & # 39; s love for copying Snapchat & # 39; s AR functions created karmic debts, and Snapchat is ready to cash in on its chips. Snapchat has reportedly kept a file, cleverly named "Project Voldemort", which contains details of the anti-competitive actions of Facebook, which will certainly include a few line items in the AR empire. In other Facebook AR news, the company acquired CTRL Labs and its neural input technology this week.
Unity builds mobile app for MARS, AR Foundation expands to HoloLens & Magic Leap
With its 3D engine responsible for around 60% of augmented and virtual reality experiences, Unity continues to place premiums on tools that developers don't only work in their development environment, but also facilitate their workflows.
During the keynote presentation today at Unity Copenhagen, the Unity AR team including Timoni West, director of Unity Labs XR, Brittney Edmond, senior product marketing manager for platforms, and Dan Miller, AR / VR evangelist, came on stage to show off some new features coming to the Mixed and Augmented Reality Studio (MARS) and AR Foundation along with some new tools to help developers in their quests to build AR experiences.
Read on for more information about the new AR functions coming to Unity, and how this can be a catalyst for growth in the volume of available AR content for iOS, Android, HoloLens and Magic Leap.
REALITY BITES: The third generation of Snap-glasses can take a step in the direction of smartglasses , but Snap CEO Evan Spiegel claims that the path to smartglasses for consumers is still long. At the Goldman Sachs Communacopia conference in New York last week, Spiegel stated that "Glasses are a" really long-term hardware experiment with augmented reality "and that compelling experiences were about 10 years away from achieving real mainstream success.
Start up DroneOSS Start the race for drone pilot AR training
Drone accidents, such as the collision in which a military helicopter in New York was scratched, become an everyday danger.
And professional drone operators sweat bullets when their drones hang too close to their customers' things – especially their expensive things – Join the German startup DronOSS, who has uploaded a demo of his new AR-based system training for drone pilots to maneuver neatly.
REALITY BITES: Don't call it a comeback. AR / VR veteran Jeri Ellsworth has completed the CastAR technology technology with the launch of the Kickstarter campaign for Tilt Five, a simulation of CastAR smartglasses for AR board games. The campaign had already exceeded its goal on the first day and now has a good chance of doubling the set goal.
Every Friday, Next Reality assesses the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column contains financing announcements, mergers and acquisitions, market analyzes and the like. View previous editions of Market Reality for more news that you may have missed.