For several years, Facebook has tried to strengthen its reputation as a gaming and streaming platform, which desperately tries to get in on leaders like Twitch and YouTube. The social network has made some bold moves in the past, including offers to broadcast some of the biggest games from Activision Blizzard, including Call of Duty and Overwatch along with the esports events. The latest is to update the main application with a dedicated game tile.
Facebook now places its gaming center in front and in the middle by placing the tab in the main page and allowing users to add it to their custom navigation bar. This is part of an effort to "make it easier for people to find and connect their favorite games, streamers, groups and more," the company writes.
With a goal to make it easier for users to find game content that interests them, the new game tile offers a single place to play the social network's Instant Games, watch video games of leading games and tune into streamers, as well as join and follow game-related communities already on Facebook.
The new tab seems to probably not pull users off Twitch or YouTube at any time, but it's nice for Facebook users to have a dedicated part for one of their greatest interests.
Facebook says that the tab may not appear to everyone at that time, as it is rolled out gradually. The company also reveals its beta testing of a standalone Facebook Gaming app for Android that promises to offer more features than the new tab. There is no word on a released time frame for the app, but they still collect feedback from the community.