Google Shopping has just released a huge update. At the recent Google I / O event, the company announced features such as a new Shopping Graph, open cart view, and the use of Google Lens to help you find products online.
The new AI-enhanced Shopping Graph, which leverages Google’s deep knowledge of brands, products, reviews, inventory data, sellers and product information, will power several other tools that make it easier to find the specific product you̵
Google extends the capabilities of Google Lens and asks it to search every photo you take for items you can buy online. Then you can immediately buy and buy products that you like.
If you use Chrome, the browser will automatically keep track of all your open shopping carts (which you have not yet completed or declined) and can easily resume your purchases so you don’t forget. It also keeps your carts private. Google is also partnering with a variety of retailers to provide loyalty benefits, such as discounts, to customers earlier in the shopping process so that they are more informed in their shopping decisions.
In addition to making it free for sellers to sell products on Google, which it initiated in 2020, Google is streamlining the process. Shopify’s 1.7 million merchants can now easily make their products more discoverable on Google with a few clicks.