Web-based mobile augmented reality technology continues to gain momentum as Google is ready to extend the compelling web content standard to AR.
Chrome 81, released in beta on Thursday, offers support for augmented reality content via the WebXR Device API, the accepted standard for displaying immersive content on mobile devices and head-mount displays on the web.
In addition, Chrome 81 supports the WebXR Hit Test API, which allows browsers to anchor AR content in the real world. surfaces and objects.
According to a Google Chrome blog post, the WebXR Device API arrived in Chrome 79 for the first time, but in that case it was limited to VR. Nevertheless, developers familiar with VR content will discover that the workflow is the same; the only difference is setting properties when creating objects.
Web based AR support for Chrome has been in the making since 2018, when Google shipped the WebXR Hit Test API in Chrome Canary, the ultramodern experimental version of Chrome, and launched WebXR for VR in Chome 67.
Chrome is new AR capabilities give Android developers an extra way to bring AR content to the web in addition to the Scene Viewer function in ARCore.
8th Wall has demonstrated the advertising potential of web-based AR with its 8th Wall Web platform with activations for brands such as Toyota, MillerCoors, Sony Pictures, Sony Records and others accessible on iOS and Android devices.
Similarly, Apple has stepped up its own web-based AR capabilities by adding Pay Pay buttons and HTML ba ways to AR Quick Look.
Perhaps even more importantly, web-based AR content forms a bridge between mobile devices and AR headsets, giving publishers of AR experiences an easy transition to the future of AR hardware.
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