Google is working to completely design its own processors, for both servers running its services and the mobile devices it sells to consumers, with the opening of a hardware hub in Bengaluru, India, Reuters reports.
Alphabet Inc, Google's still fresh parent company, reportedly hired more than a dozen silicon engineers in Bengaluru in recent months with plans to quickly hire more. Reuters compiled its report via LinkedIn profiles, job ads and spoke with two anonymous industry leaders.
According to Reuters, Google's new processor design team is known internally as "gChips" and includes expatriates from Broadcom, Intel, Nvidia and Qualcomm. 1
Google refused to comment
Why design your own processors?
It should be noted that Google has been working on its own server processor parts and image services for smartphone since 2014. Company Tensor Processing Unit
Also Apple and Facebook (and also Adobe) have been reported to follow with simi allowing ways to design 100% of the processors that run their products and services.
The obvious reason why companies designing their own processors are cost. Why license processors and other components from Intel, Nvidia, Qualcomm and other component manufacturers when you can spend a little more than what is in advance and reinvest in your business?
Another reason is optimization, an advantage we've seen Apple play for incredible effect with its iPhone, iPad and Apple Watch products. A Google-made smartphone with a 100% Google processor inside can be much better prepared to fight the next iPhone than one with yet another Qualcomm Snapdragon processor inside designed for each phone.
It'll be long before we see the fruits of Google's work, but don't be surprised that Google eventually uses its own processors, much like Apple launches a new phone every year.