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Home / Tips and Tricks / Hands-on with the Lego Snapchat Augmented Reality Experience that lets you build with friends remotely «Next Reality

Hands-on with the Lego Snapchat Augmented Reality Experience that lets you build with friends remotely «Next Reality



The world of Lego is especially timeless because anyone, regardless of age or background, can build a wide variety of fantastic things with the simple component blocks of the classic toy maker.

But now that Snapchat has brought that dynamism to augmented reality through the Rebuild the World Snapchat Lens, the possibilities are truly endless.

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Oddly, it will be difficult to find information about the new AR version of Lego when you visit the Lego website, which is why we thought it would be helpful to point out Lego fans on how to get immersive building in Snapchat .

Before you start, if you haven̵

7;t already, download Snapchat for Android or iOS.

Images from Adario Strange / Next Reality

After you do that, the Rebuild the World lens can be accessed from this direct link or via the Snapcode at the bottom of this page. Once turned on, the Lens immediately gives you three ways to start building: Solo, With friends, and With people around.

Solo, as the name implies, allows you to quickly start building with virtual Lego blocks in AR only in any room. The process is definitely designed for Lego beginners, as the Lens gives you a simple four-part process needed to complete the car, after which the animation begins and you can watch it roll down a virtual street.

(1) Customization in action, (2) Animation afterwards, (3) Lego bricks in AR. Images from Adario Strange / Next Reality

But the real Lego spirit starts after that when you are asked to customize the virtual landscape with Lego leaves, animals and Lego blocks in different sizes in four different colors, with up to 30 parts available. While the whole process is virtual, there is nevertheless a familiar kind of lock-in-place “click” that comes with every Lego put into place.

If you’d like to share the build experience, you can restart the Lens and select the With Friends option. This allows you to select all of your Snapchat friends and send them an invitation to start building with you. When the friend receives the invite, the app actually rings like a phone, with repeated prompts in case the friend missed the first notification. We tested it and it works, but it takes a while for the lens and its sharing feature to get used to figuring out how to use it quickly.

(1) Sending a Connected Lens invitation is like a phone call, (2) The Connected Lens login prompt. Images from Adario Strange / Next Reality

Finally, the Lens also offers an option With people around. While the With Friends option aims to let you build virtual Lego structures with people in remote locations, the With people nearby option is specifically designed to facilitate the building of Lego structures with people living in the same room / space. if you are located.

(1) Scanning in remote environments for With people around is easy, (2) The invitation code screen for With people around. Images from Adario Strange / Next Reality

To get this going, the lens will ask you to scan your local area (indoors or outdoors works fine as long as there is enough light). The success of the scan is marked by small yellow dots showing where tracking will be locked. Once that’s done, the Lens will create a new Snapcode that your close friend can scan to instantly join the same tracked virtual space and start building together.

We’ve tested a lot of Snap lenses, and this is easily one of the most advanced and complicated features. In fact, it’s more of an app than just a Lens, which is a clue as to where Snapchat is ultimately headed with Lens Studio as its platform.


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