After three years and change no one seems to be able to beat Pokémon GO from his augmented reality throne. Zombies, dinosaurs and ghosts are all defeated by the pocket monsters. Even the most popular wizard in the world and the Pokémon GO developer cannot replicate the success of the original.
Maybe this is a job for Hello Kitty. That's right, the patron saint of tweens all over the world makes his shot at Pokémon GO.
On Thursday, developer Bublar Group announced Hello Kitty AR: Kawaii World a location-based game created in collaboration with the founder of the character, Japan & Sanrio, and built on the Amazon Game platform Tech.
Bublar expects to test the game in selected geographic markets in the first half from 2020 to prepare for launch in the summer of 2020. In the meantime, Hello Kitty fans and gamers can pre-register for the game on its website to receive updates and to be eligible to participate in the beta version.
"We can now direct players and fans to our landing page for Hello Kitty AR: Kawaii World," said Maria A Grimaldi, the CEO of Bublar Group, in a statement. "This is the start of creating awareness about the exciting location-based mobile game we have in production. We are happy to include Amazon Game Tech and their cloud infrastructure."
The game also runs on the Google Maps API, the location-based gaming platform that serves as the basis for The Walking Dead: Our World, Jurassic World Alive and Ghostbusters World.
Gameplay details are scarce, but based on the teaser trailer and website, the game has all the features of location-based AR games. Players can collect virtual items in the real world and connect with friends in the game to play together. In addition, players will be able to cultivate their own Kawaii gardens and explore those of others, but it is unclear whether this means that the game includes multi-player features, such as features enabled by Spatial Anchors in Minecraft Earth.
Hello Kitty has a chance to succeed where others fall short? Just like Pokémon, Hello Kitty has its roots in Japanese culture. The brand is a cornerstone of the immensely popular kawaii (the Japanese word for & # 39; cute & # 39;) culture in Japan, and the inclusion of Kawaii in the title of the game is no coincidence.
"Since her debut in Japan in 1974, Hello Kitty has inspired generations of people around the world with her positive message of friendship and kindness," said Jiro Kishimura, director of Sanrio. "With this Bublar game, our dedicated fan base can play with her and the Sanrio characters through her smartphones wherever they are in a mixed reality experience. We are happy to continue to share the joy of Hello Kitty and the lifestyle of Kawaii "  Maybe this Hello Kitty gives the secret ingredient to challenge the mobile AR king to his crown?