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Home / Tips and Tricks / Hello Kitty comes to AR, Epic Games negotiates with Nreal, & Magic Leap Weathers Exec Turnover «Next Reality

Hello Kitty comes to AR, Epic Games negotiates with Nreal, & Magic Leap Weathers Exec Turnover «Next Reality



They say it is always the darkest before dawn. If that is the case, then perhaps there is a light for Magic Leap after more unfavorable news in the form of managerial departure.

One of Magic Leap's legal enemies, Nreal, is already seeing better times, with Epic Games working with the startup to negotiate the trade battle, the Nreal Light Developer Kit on its way to a wider launch and a different partnership for wireless providers that extends the reach of the company.

Elsewhere, Bublar Group looks at location-based AR gaming resources, and it has the ever-popular Hello Kitty as its avatar.

Magic Leap loses CFO & VP of Creative Strategy

This week's news that the patents of Magic Leap had entered collateral limbo, now owned by JPMorgan Chase, threw a dark cloud over the company.

Well, that cloud got a bit darker last Friday with the news that two of the company's top managers are leaving the startup. The Matrix special effects veteran John Gaeta, senior vice president creative strategy of Magic Leap, is leaving the company. Together with Gaeta, Scott Henry, the company's financial director, is also on his way to the exit.

Read on for more information about their departure and what this means for Magic Leap's way ahead …

REALITY BITES: Verizon hooks his 5G star to Snapchat & # 39; s AR car with Snapchat, with the courier who selects Snap for 5G-powered AR- develop functions and experiences at Verizon & # 39; s 5G Labs. Meanwhile, during his recent Lens Fest, Snap pledged $ 750,000 to his top developers in 2020. Finally, Stephen Anderson, Snap & # 39; s senior creative strategist for Asia Pacific countries, wrote a guest column for AdNews about three myths about AR advertising clearly bother him.

Epic games choose trademark to deal with Nreal

At least one hurdle for China-based augmented reality startup Nreal becoming mainstream in the United States can almost be crushed legal movements Next Reality has discovered.

Epic Games filed legal proceedings in January to prevent Nreal from using the name "Nreal", primarily in an effort to protect its brand, Unreal Engine, from being confused with the Chinese startup anyway. Well, that situation has taken a new turn.

Read on for the latest developments in Legal saga of Nreal …

REALITY BITES: Startup LIV has raised $ 2.6 million in funding for Hiro Capital for its augmented reality gaming streaming platform to expand. The funding will be used to accelerate the development of the platform and to integrate more third-party studios into the platform.

Bublar Group brings Hello Kitty into the world of AR Gaming via Google Maps

After three years and change, no one seems to be able to beat Pokémon GO from its augmented reality throne. Zombies, dinosaurs and ghosts are all defeated by the pocket monsters. Even the most popular wizard in the world and the developer of Pokémon GO cannot replicate the success of the original.

Maybe this is a job for Hello Kitty. That's right, the patron saint of tweens around the world is shooting at Pokémon GO. On Thursday, developer Bublar Group announced that Hello Kitty AR: Kawaii World, a location-based game, was created in collaboration with the founder of the character, Japan & Sanrio, and built on the Amazon Game Tech platform.

Keep reading for more information on the Hello Kitty AR: Kawaii World and its chances of competing with the king …

REALITY BITES: It looks like Niantic & # 39; s next game will be Catan World Explorers. The proof comes through the website of the game where the Terms of Service link at the bottom of the homepage leads to the Terms of Service of Niantic for apps on the "real-world augmented reality platform".

Nreal Strikes 5G Partnership with LG Uplus in South Korea

On Thursday, the maker of AR smartglasses started pre-orders for the Nreal Light Developer Kit, which was previously only available to Nreal Developer Program participants by invitation only to select.

In addition to the Nreal, a pre-order milestone has also been entered into with the South Korean wireless provider LG Uplus.

Read on for more information about the Nreal Light and the latest 5G collaboration from Nreal …

REALITY BITES: When Apple starts producing its AR headset, it becomes then assembled in Texas? On Wednesday, the company broke through on the new campus in Austin, Texas, where contract manufacturer Flex assembles the new Mac Pro.

Every Friday, Next Reality assesses the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column contains financing announcements, mergers and acquisitions, market analyzes and the like. View previous editions of Market Reality for more news that you may have missed.

Cover image via Magic Leap / YouTube


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