While the long-awaited HoloLens 2 officially arrived this week, details leaked about another, arguably long-awaited AR headset, Apple's legendary wearable and a previously undisclosed partner who assists the Cupertino-based hardware company.  In the field of development, Niantic has set a timeline for the launch of its AR cloud platform for game developers, the Niantic Real World Platform and Adobe has launched its Aero design tools as an iOS app.
Meanwhile, just like Facebook banned plastic surgery AR camera effects built through Spark AR, NR30 alumnus Tom Emrich investigates how AR filters bring AR into the mainstream nowadays.
Microsoft starts sending HoloLens 2 to business customers
The long wait is over ̵
On Thursday, Microsoft started the next phase of its compelling computer journey by officially opening the sale for the general public for the HoloLens 2.
But there are some reservations. Read on for more information on how to get a HoloLens 2 …
REALITY BITES: With HoloLens 2 officially in the real world, Scope AR has extensive support for its enterprise AR- software to the new headset. Expect more of such announcements in the coming weeks.
Apple is said to collaborate with Valve to develop AR Wearables
Rumors are what Apple dreams were made, so it's usually best to ignore the juicy ones – but some Apple rumors demand a little bit of attention.
That is the case with the latest provocative breadcrumb that claims that the Cupertino, California-based company employs one of the world's largest VR gaming specialists to help launch its augmented reality device.
Read on to find out more about the newest environment Apple with its debut AR wearable …
REALITY BITES: Sight and sound play a role in making augmented reality experiences more realistic, but what about touch? Apple may have a solution, since a new patent application from the company describes a method for using actuators and temperature control sensors to simulate the feel of virtual objects.
Launch of Niantic Eyes 2020 for Real World Platform
Gaming with augmented reality pioneer and Pokémon GO mastermind Niantic puts the pieces on the board to prepare developers and gamers for the launch of its AR cloud platform, the Niantic Real World Platform.
On Wednesday, the company announced that it would accept applications for its Creator Program, which will allow participating developers access to the Niantic Real World Platform for the first time in 2020. The Creator program also offers participants learning opportunities for developing and publishing their apps.
Read on for more information about the Creator program and how it benefits the participants, and how Pokémon GO will serve as the first app to take advantage of AR capabilities at the next level of the platform ies …
REALITY BITES: Another potential competitor in the AR cloud race emerged this week in Sturfee. The company's City 1945 platform uses satellite imagery to provide AR experiences, such as navigation, tourist guides and virtual outdoor advertising.
Adobe & # 39; s Project Aero graduates from Private Beta to Apple App Store
As one of the household brands in creative software, Adobe is now ready to lay its claim on the artistic side of augmented reality.
On Monday, simultaneously with the kick-off of its annual Adobe Max conference, Adobe & # 39; s Project Aero officially graduated to the public release, but Adobe actually quietly published the Aero app for iOS on Friday.
Read on to find out what users can do with Aero and how it competes directly with Apple & Reality Composer …
REALITY BITES: Vuzix has protected what it claims to be the largest order for AR smartglasses ever. Reseller Sword has signed a purchase order of $ 7.1 million for 10,000 units of Vuzix Blade smartglasses.
Facebook prohibits plastic surgery AR effects from Spark AR
Facebook recently snagged to address millions of users augmented reality facial effects.
Following a media storm about a new plastic surgery filter called "FixMe" provoked by concerns from mental health charities, Facebook has decided to ban plastic surgery filters on its Spark AR platform.
Read on for more details about the developments that have led to this moment and the reasons behind Facebook & # 39; s monumental decision …
REALITY BITES: Lidiya Bogdanovich, director lens design at Snap, Tony Parisi, head of AR / VR advertising innovation at Unit y Technologies, and Ray Soto, director of emerging technology at USA Today Network, are one of the speakers at the upcoming VRX Conference & Expo. The event takes place from December 12-13, 2019 in San Francisco.
NR30 Alum Tom Emrich investigates the future of AR via mobile filters
Despite the fact that more than 600,000 Snap Lens filters have been made since the introduction of Lens Studio 2017, and Facebook reports that more than a billion user interaction Having had with its Spark AR filters on Facebook properties, social augmented reality filters are getting a bad rap in the AR industry.
Filters, however, create new user behavior, leaving the masses about using computer vision and 3D and equipping brands that are smart enough to use them with new tools to engage their target audience.
REALITY BITES: The life cycle of Google Cardboard serves as a warning story for hardware makers who create shortcuts want to take augmented reality headsets to the consumer market quickly. After having stopped his Daydream View headset without mercy, Google has now washed its hands off its predecessor platform, Google Cardboard, by pushing it into the meadow via open source. The diluted VR experience of Google Cardboard played a role in the entry level VR, but it has become less viable because more robust options have become available.
Every Friday, Next Reality assesses the latest news from the financial side of augmented and mixed reality. This weekly Market Reality column contains financing announcements, mergers and acquisitions, market analyzes and the like. View previous editions of Market Reality for more news that you may have missed.