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Opinions of Entrepreneur contributions his own.
The world is full of infinite choices and countless opportunities, but you are you who can decide what you do in your finite life and career. If you find something that you really want to do – just do it! That is the mantra that real, successful entrepreneurs live by. So what does it take to be a successful entrepreneur?
Having strong technical skills and expertise in the area of your choice certainly helps. But usually you have an idea for a startup and you know how it will work or how you want it to work, but you don't have the technical means (reading skills) to do it realize.
In that case, how do you actually develop your idea? Are you dropping the hat and are you already packing? No! Take the example of the founders of Airbnb. These guys were designers, not programmers or real estate agents or hoteliers, and yet today they own a billion-dollar technology company focused on the hospitality industry.
Related: How to recruit a great programmer as a partner
So don't let anything stop you from developing your idea into a successful venture. And with regard to technical expertise, this can be acquired. Here is a step-by-step plan that can help you build the technical knowledge needed to take your start-up places.
. Learn from the experts.
Success in every area includes constant learning, change and evolving. You must have up-to-date knowledge about what you are doing. And if keeping up with a development seems like a distant dream, you have to go to school again.
Or you could simply opt for an online course. If you have an idea that you want to grow into a working company, the instructor-led training website ZeoLearn is the place to get started and sharpen your skills. Instead of just loading you with information you probably don't need, they offer courses based on your precise expectations, and they also offer an audit class to explore and decide if you need to learn a certain skill. Industry experts will teach you interactive, comprehensive courses for Android development, Hadoop, big data analysis, etc. Talking about learning from the bosses!
2. Build a modern, attractive website.
The next logical step would be to present your idea to your target audience. If you are wondering how, a credible website is the least you can do. And no, you don't have to be a nerd to set up your own site, whether it's one of those "single-page" sites or one with a "mobile-friendly" or "responsive" layout.
If you are honest, I have no idea where to start, the website personalization tool Duda offers hundreds of free templates that make it easier to build smart websites quickly. You do not have to code . You don't even have to know how to code. Without investing a lot of time or money and with minimal effort, you can create fully responsive, personalized and mobile-friendly websites.
Personalization adds that human element that many websites miss and those who use it (such as Amazon) see great results. With personalization, online businesses offer users a tailor-made experience, leading to an immediate increase in engagement.
Related: Wix introduces new AI that aims to immediately set up unique websites
Now is the time to get your website in shape and personalize the experience for your visitors so that you can personalize it can come back in 2016 and beyond!
But remember two things before you enter: be specific about what you are offering and make sure that your website reflects the credibility of your product or service.
2. Make sure your content is noticed.
Search engine optimization makes your website user-friendly and helps you understand the possibilities and limitations that search engines can impose on your company in a digital world. It is very necessary to build your site and format your content so that it becomes easy for search engines to crawl and index your pages.
Without SEO, your website would probably be invisible or get lost in the crowd of thousands of similar web avenues. However, advanced and up-to-date Google and Bing can be, the understanding of a bot of a website is different from how you and I would understand it. It is therefore important to understand the technical aspects of web development that are also search engine friendly.
Gerrid Smith, founder and CEO of Black Fin, a digital marketing company that helps niche clients such as lawyers, says this:
“I have been working with lawyers for over six years now. As time went on, I discovered that many of my customers needed services that went beyond SEO. As I watched them bring their web design, copying and marketing needs to one-stop shops – inevitably with mediocre results – I realized that I could give them what they needed, but with a much higher level of quality. Since then I have switched from just being an SEO company to what is now a full-service internet marketing company. "
3. Be social – but always measure.
Although building up a presence on social media is inevitable for every startup, every social network has its own nuances and complexities – social media are also "technical"! Target advertising and target customer segments, create contests and polls, and measure campaign engagement – you all have to dive into statistics.
Emulate the top brands on social media when you go after engagement. With custom apps, recommended promotions and frequent status updates, brands like Old Spice, Burberry & Zappos keep the conversation going and everything they do on average generates thousands of "likes".
Related: Is Your Social Media Policy Clear?
Let me tell you this now. Being an entrepreneur is not a cake walk. You get to do what you want and get it done your way, but it requires real commitment. There are no magic shortcuts to success. Today's top entrepreneurs have worked continuously for years before they found success. Keep working hard!