Of course, you could leave any monolith in Utah and get some exposure for your street art. Or you can let others place your art wherever they want with augmented reality so they can appreciate it where they are.
That’s what artists like Marina Abramovic, Anish Kapoor, Jeff Koons, KAWS and others do with the Acute Art app.
Available for iOS and Android, the Acute Art app allows users to view digital artworks in their physical environment, change shadows and lighting (even with artificial lighting at night) and capture them in photos and videos to share with others.
The app was launched with some fanfare in March, when KAWS ‘sculpture “Companions” took center stage. A miniature version of the sculpture is available for free in the app. In-app purchases, ranging from $ 1.99 for a 30-day license for one sculpture to $ 30.99 for three KAWS sculptures, give users access to life-size replicas. That may sound pricey to those unfamiliar with the art world, but keep in mind that a banana taped to a wall retails for $ 120,000.
“When I realized what quality could be achieved and experienced in AR, I was immediately drawn to its potential. I have been creating objects and exhibiting works in public spaces throughout my career, and this allows me to express that. expanding into a whole new arena, “KAWS said in a statement. “The possibilities of locations and scale are endless, and I am delighted to start a new dialogue in this medium.”
More recently, the Unreal City public festival in London has anchored 36 AR sculptures by Nina Chanel Abney, Olafur Eliasson, Cao Fei, Alicja Kwade, Koo Jeong A, Marco Brambilla, Darren Bader, KAWS, Bjarne Melgaard and Tomás Saraceno on the shores of the Thames.
Speaking of that aforementioned mysterious (alien? Art project?) Monolith, if you want to place it wherever you want without having to steal it in the middle of the night, and you have an iPhone or an iPad, an enterprising artist has the piece here again made for your AR enjoyment.