The award, presented annually by the German media conglomerate, “honors outstanding personalities who are innovative in an extraordinary way, who create and change markets and shape that culture while bearing their social responsibility,” said a statement.
Previous winners have included Facebook founder Mark Zuckerberg, Amazon’s Jeff Bezos, and Sir Tim Berners-Lee, the inventor of the world wide web.
The awards ceremony is called “An Evening for Elon Musk – Mission to Mars”, but the program will feature a broad conversation with Musk about what inspires him. There is no indication that the(by some recent measures) will provide an update on his Mars ambitions, but Musk is always ready to make news at just about any time, so it should be worth checking out.
The live stream starts Tuesday at 11 a.m.PT.
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