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In the 1960s, Heineken experimented with bottles that doubled as?



  A wall made from stacked beer bottles.
greezer.ch/Flickr

Answer: Building Blocks

In 1960 the owner of the Heineken beer company Alfred Heineken was on vacation on Curaçao, a small Caribbean island nation. He was surprised to see how many bottles of his company were littering the beach ̵

1; it was almost impossible to go more than fifteen feet without tripping over the logo of his own brewery and looking up at him.

century to reclaim, wash and reuse bottles for bottling, the island had no infrastructure for such reuse. This made Alfred think – the island had tons of bottles, but a shortage of affordable building materials and housing. What if he would combine their steady import of bottled beer with their housing problem? The solution seemed simple to him: make bottles with a brick shape so that, once the beer was consumed, the empty bottle could be used to build a simple wall.

Although the Heineken bottle was never formally implemented as a building block idea on the Alfred scale, its bottle stones are considered by most designers to be the first example of a mass-produced container designed from the outset for a secondary function. as a building component.


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