Answer: Building Blocks
In 1960 the owner of the Heineken beer company Alfred Heineken was on vacation on Curaçao, a small Caribbean island nation. He was surprised to see how many bottles of his company were littering the beach ̵
century to reclaim, wash and reuse bottles for bottling, the island had no infrastructure for such reuse. This made Alfred think – the island had tons of bottles, but a shortage of affordable building materials and housing. What if he would combine their steady import of bottled beer with their housing problem? The solution seemed simple to him: make bottles with a brick shape so that, once the beer was consumed, the empty bottle could be used to build a simple wall.
Although the Heineken bottle was never formally implemented as a building block idea on the Alfred scale, its bottle stones are considered by most designers to be the first example of a mass-produced container designed from the outset for a secondary function. as a building component.