- In the twelve months since the Cambridge Analytica scandal broke in March 2018, Facebook has experienced some major upheavals.
- According to a survey commissioned by Business Insider the social network has lost favor with users aged 1
- Some cited privacy concerns as a reason, but for many the platform has simply become boring.
Exactly a year ago, the news that Facebook had enabled the mass, possibly illegal, collection of people's information by a rogue researcher who handed that data to a political consultancy called Cambridge Analytica.
The resulting privacy furore engulfed Facebook, and dragged it into unwelcome debates about election interference, online misinformation, and the monopoly power of online tech giants.
Many thought a privacy scandal of this size would finally bankrupt the public's trust in the platform, leading to an exodus.
But a year later, Facebook seems to have weathered the storm pretty well in terms of engagement, part thanks to its previous photo-sharing network Instagram
Read more: Facebook is being abandoned by top executives. Here's everyone who has left since the Cambridge Analytica catastrophe last year
A survey of 18 to 25-year-olds commissioned by Business Insider and carried out by British market research startup Streetbees showed that while the majority of them still use Facebook, generally it's not their platform of choice. When asked which was their favorite social media platform, 36% answered with Instagram. Facebook was second with 26%
A few of those surveyed that privacy was a reason they were less inclined to use Facebook, but most of the reasons for abandoning Facebook were much more prosaic. One 19-year-old said she was using Facebook less, "because more of my friends use Instagram or WhatsApp now."
Happily for Facebook, it owns both Instagram and WhatsApp.
Eleven users said Facebook had become "boring," with one more that teenagers can't use it because it's full of family members. "More old people are on it now," another said simply.
"It's just not very appealing anymore. ] so I could focus more on living and food and travel, "said one 25-year-old.
A few also took issues with the Facebook app's look and feel. "Facebook is now very much outdated. There is no new feature in it," wrote one 20-year-old. Recurring gripes included the ads on Facebook and well as the number of fake users.
Streetbees' survey involved 1,235 people across the UK, US, and India, of which 820 falls into the 18-to-25 age group.  Facebook acquired Instagram and 2012, and WhatsApp in 2014. The research highlights that it was, perhaps, a smart move to maintain Instagram's separate brand identity. There is comparatively little integration between Instagram and Facebook's app, as well as six years after the acquisition.
"family" of services in financial results
All the cofounders of Instagram and WhatsApp have now left Facebook – three of them since the Cambridge Analytica Scandal broke. Notably the founders of WhatsApp left after reportedly clashing with Facebook executives on user privacy
While Instagram, Facebook, and WhatsApp outwardly maintain distinct brand identities, it's likely that the trio will become more closely integrated at the back-end now all the
Mark Zuckerberg has stated his ambition to work together with the backends of the instant messaging on Facebook Messenger, Instagram, and WhatsApp.