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Home / Tips and Tricks / Jif wants you to pronounce GIF correctly (and buy peanut butter) – Review Geek

Jif wants you to pronounce GIF correctly (and buy peanut butter) – Review Geek



  Jif and Gif Special Edition Peanut butter bottle
Jif

Since the beginning of time, the internet has fought endlessly for the verdict of GIF. Jif, the peanut butter maker, stops all arguments by collaborating with Giphy and definitively learning the internet how to pronounce the animated looping image format. And the verdict is that GIFs are pronounced with a soft g.

Just kidding, you know GIF is pronounced with a hard g. Do not believe me? Well, you are wrong.

Why do Jif and Giphy work together now? Two answers: sell peanut butter and celebrate National Peanut butter lovers day on 1

March 2020. The two companies have created a catalog of GIFs (as below) to help you observe the pseudo-vacation.

  Jif and Gif peanut butter jars animation
Gif?! JIF ?! How is it pronounced ??? Giphy

On the occasion of this occasion, Jif releases a special edition of 40 oz jar of creamy peanut butter that teaches you the correct pronunciation. It is about twice the price of normal peanut butter, but what does it matter if the company corrects the mistakes of the internet!

The jar lid has a special message for those of you who miss out on GIF and pronounce it wrong: "If you ever called GIF a JIF, we forgive you."

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