LG is quitting its once revolutionary smartphone business to focus on connected devices, robotics, software and electric car parts. The “strategic decision”
Rumors of LG’s departure from the smartphone industry started a few weeks ago – or a few years ago, depending on who you ask. It’s no secret that LG is struggling to sell its new devices, losing a significant portion of its market share every year since 2009. LG blames the ‘incredibly competitive’ smartphone industry for its failure, although the problem may have more to do with LG’s inability. to navigate the global market as it is actually the third largest phone brand in the US.
Despite the reduced market share, LG released a number of cool devices in 2020. Most notable is the LG Wing, a dual screen phone that rotates in a “T” shape. It’s not the most practical, but at a time when smartphone manufacturers seem to be deliberately avoiding innovation, the LG Wing’s bizarre design is a breath of fresh air.
LG is, of course, one of the early pioneers of the smartphone industry and has a long history of releasing wacky, high-end phones. The company released the first touchscreen mobile phone, partnered with Google on the legendary Nexus phones, and sold an early foldable phone predecessor, the “curved” LG Flex. Even if you’ve never owned an LG phone, you’ve experienced the company’s impact on mobile hardware and the Android operating system.
But what happens to all the LG phones that people already have? According to the press release, LG will continue to provide service and software support for existing phones for a “period of time” that will vary by region. If you’re in the market for a new phone, avoid LG until the company has made it clear how long this “period” will last.