The moment many of the crypto-savvy insiders in augmented reality and VR have been waiting for is here: we’re finally getting our first major auction of NFT art that exists purely as a hologram.
An auction will be held this week to sell a unique 3D presentation accompanied by music, developed by none other than AR and VR enthusiast and music star, Reggie Watts.
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What makes this particular work of art unique is that it is displayed on the Looking Glass Portrait holographic viewer. The looping 3D video and music piece is called “The NonCompliance of Being”
For the uninitiated, NFT (non-fungible token) art is the most exciting new thing in the digital space. Due to the use of blockchain technology, the digital art is not reproducible and unique, giving it the same value as a real object or work of art. In this case, the auction site is Zora, which uses the Ethereum ERC-721 token standard.
If all of this sounds like smoke and mirrors, keep in mind that popular artist Beeple recently sold a piece of NFT art for $ 6.6 million. Likewise, other artists and influencers are rushing to make their art available through NFTs across platforms, with Canadian music star Grimes selling $ 5.8 million worth of NFT art a few days ago.
Longtime Looking Glass followers will remember that Watts was one of the startups’ first friends as the company used the innovative musician to showcase some of the features of the earlier Looking Glass devices.
“Since our inception, we’ve worked hard to support creativity in all its forms, whether it’s digital 3D sculptures, new forms of photography and film, or something you could never have imagined before,” said Shawn Frayne, CEO from Looking Glass Factory. “I can’t tell you how excited I am that our displays are the medium for this amazing project. We look forward to seeing all the new ways holograms will be used to bring three-dimensional art in all its forms into the real world. and supporting the artists behind that work. “
Another reason why this particular collaboration should be exciting for AR and VR artists is that it paves the way for providing fans with a way to hold and display holographic art. The idea of viewing something on a 2D screen or canvas is fine, but when it comes to 3D art, the ability to actually walk around the artwork and make it “live” in your space for all to see , potentially a game. changer, mainly made possible by the series of Looking Glass devices.
The auction will take place via the Zora platform and will start on Thursday 11 March.