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Home / Tips and Tricks / Magic Leap and Epson target business customers, Lego and Smithsonian launch new AR apps «Next Reality

Magic Leap and Epson target business customers, Lego and Smithsonian launch new AR apps «Next Reality



When it comes to augmented reality wearables, it’s a business world right now.

As such, Magic Leap’s latest Lumin updates focus on features that appeal to business customers. And Epson and Spinar are joining forces with a solution for distributed workforce.

Meanwhile, smartphones remain the domain for consumer AR. Lego has its eyes on the user-generated AR content that TikTok and Snapchat traffic is headed to.

Likewise, a week after Apple launched an AR app to promote its own spatial programming, Smithsonian Channel released its own AR app to commemorate the landing on Mars, and to promote its own space-based programming.

Magic Leap adds enhancements for business customers to Lumin OS

A year and change in its shift to enterprise customers, Magic Leap has updated Lumin OS and its accompanying Lumin SDK with some key requirements for the enterprise sector.

First and foremost, Magic Leap has added support for Web Real-Time Communications (WebRTC) in Lumin OS 0.98.20, including an update of the Helio browser to improve compatibility with audio and video communication platforms.

Read on to find out why WebRTC is important for business applications and to learn more about other new features arriving in Lumin OS and SDK …

Image by Magic Leap / YouTube

REALITY BITES: NR30 alum and former Magic Leaper Cathy Hackl is on a new AR mission: volumetric video. She has partnered with Microsoft Mixed Reality Capture studio Avatar Dimension as VP of strategic growth and partnerships to push the format to brands.

Lego borrows Beats from TikTok with Vidiyo AR Toys

Toymaker Lego has been involved in incorporating AR into its playsets and mobile apps since the launch of ARKit.

The latest product takes the brand’s approach to combining physical toys and virtual content and remixes it for a generation obsessed with the kind of homegrown music videos common in apps like TikTok and Snapchat.

Find out about Lego Vidiyo, its AR features and how it could help the brand capitalize on the TikTok hype …

Image by Lego / YouTube

REALITY BITES: The augmented reality and blockchain industries have flirted with each other before, but a collaboration between blockchain gaming platform Enjin and AR platform MetaverseMe could finally make the two tech segments a serious couple. The companies are launching limited edition virtual fashion accessories in the form of tradable non-replaceable tokens on the Ethereum blockchain that can be used in games such as Minecraft and viewed as avatars in AR through the MetaverseMe app.

Epson and Spinar join forces to pursue the remote AR support market

The COVID-19 pandemic forced many businesses to work remotely whether they were ready or not, making Zoom a household (or home office) name for its video conferencing service.

Now, in response to this overall shift, smartglasses maker Epson and remote support platform provider Spinar America are joining forces with their respective products, Moverio smartglasses and Remote Vision software, to add augmented reality to the corporate video conferencing toolkit with teams of technicians needing assistance from external experts to solve problems.

Read on to learn more about how this partnership aims to help businesses and their remote workers …

Image via Spinar America, Inc.

REALITY BITES: Apparently it’s cuff season among AR and tech companies. The maker of waveguide displays has partnered with 3D printed lens company Luxexcel to integrate corrective lenses into a waveguide and projector module. Meanwhile, Vuzix is ​​adding its smartglasses into the conversation, with surgical software company Rods and Cones to support the Vuzix M-Series smartglasses for its remote assistance platform.

Smithsonian Channel is promoting Mars Landing, TV show with AR app

Two years ago, the 50th anniversary of the moon landing gave flight to a handful of Apollo 11 augmented reality apps and experiences, including one from the Smithsonian Channel.

With NASA’s latest unmanned mission to Mars scheduled for Thursday, the Smithsonian Channel digital team has created yet another space-based AR app for the occasion.

Read on to learn more about the app and how it intends to promote Smithsonian Channel programming …

Image by Tommy Palladino / Next Reality

REALITY BITES: Despite the ongoing pandemic, Mobile World Congress Shanghai will be held in person from February 23-25 ​​with COVID-19 prevention measures. However, the conference also offers a virtual pass with limited access to online events for 390 RMB (about $ 60).

Every Friday, Next Reality reviews the latest headlines on the financial side of augmented and mixed reality. This weekly Market Reality column covers financing announcements, mergers and acquisitions, market analysis and the like. Check out previous editions of Market Reality for more news you may have missed.

Cover photo via Magic Leap / YouTube




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