In the late nineteenth century, the arrival of the film surprised the audience with a new medium for telling stories. Almost a century and a half later, augmented reality sets a new frontier in the film.
At the 2020 edition of the South by Southwest (SXSW) Film Festival, on March 13 in Austin, Texas, technology companies Magic Leap and Intel will take the lead in presenting the wave of immersive cinema.
The SXSW Film Festival organizes the world premiere of The Last Light the story of the relationship between a grandmother and granddaughter who uses Magic Leap & # 39; s spatial arithmetic capabilities to allow the audience moments to observe in the life of the family as they unfold in the exhibition space.
Listed as executive producers of the experience are Daniel Lehrich, vice president of production at Magic Leap, and Anthony Williams, senior vice president of Magic Leap Studios, with Carrie Watts associated producer at Magic Leap, while retaining producer credit.
Magic Leap creative director Jeremy Vanhoozer wrote and directed The Last Light . With credits from Cartoon Network, Electronic Arts and Disney, Vanhoozer was also the director of Magic Leap apps Undersea and Create. So while SXSW attendees are the first audience to watch The Last Light Vanhoozer & # 39; s previous work for Magic Leap gives us a hint about what to expect.
"I am really proud of this story and my team," Vanhoozer said via Twitter .
Accession to The Last Light in the mixed reality category are Fragments by director Aaron Bradbury and compelling studio Atlas V and a few entries by director Dani Parr, Dimension X : Dinosaurs and Dimension X: Robots .
Meanwhile, in the augmented reality category, Intel Studios and South Korea-based SM Entertainment brings nine-member K-pop group NCT 127 to Austin via Superhuman AR.
By making video and volumetric recordings, NCT 127 will almost be their single & # 39; Superhuman & # 39; which is brought into the physical realm for the public through tablet viewers.
Diego Prilusky, head of Intel Studios, Intel & # 39; s 10,000 square foot volumetric recording facility, serves as the executive producer for Superhuman AR. The experience is directed by Jinooya Makes, who specializes in audio-spatial experiences.
Hiraeth also appears in the augmented reality category Hiraeth, an immersive audio experience from producer / director Virginia Galloway.
The presence of immersive cinema at SXSW is the latest in a growing movement to show art through mobile augmented reality and head-mounted display-based experiences. Various artists developed AR experiences for mobile, Magic Leap and HoloLens at Sundance Film Festival. Meanwhile, Todd Eckert, founder and CEO of Tin Drum, producer of the HoloLens installation of Marina Abramovic The Life at Mobile World Congress 2020 later this month, will be one of three speakers arguing for immersive art experiences during the "A World of Immersive Art."
"As a production company that works exclusively in mixed reality, we wanted to take advantage of something that was never before possible, namely the ability to convey the truth of a person in the room & # 39 ;, Eckert said in a statement.