Just when everything seemed settled at Magic Leap, it turns out that the internal tumult is still in play.
Now, just as newly appointed CEO Peggy Johnson has managed to publicly position himself as the new leader of the struggling augmented reality startup, more executive departures have begun.
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Magic Leap’s chief operating officer Henk Vlietstra, chief patent officer David Lundmark and chief technology officer Paul Greco are leaving the company according to a report from Business Insider.
The report, which is behind a paywall, has surfaced by The edge, also noted that former Magic Leap marketing chief Daniel Diez is returning to the company. According to Diez̵
Since then, Magic Leap had been largely silent regarding communication with the wider tech media space, as Johnson carefully picked certain spots to convey Magic Leap’s new mission statement corporate focus. Longtime followers of Magic Leap’s recent history may remember the explosive report of The information in which the news source claimed Diez called the site’s widely respected coverage “bullshit”, “clickbait” and allegedly called the investigative reporter (Alex Heath) a “bastard.” The episode seemed to further cement the startup’s gap with tech media that began with scathing initial reviews of the Magic Leap One in 2018.
It’s unclear what prompted the marketing manager’s return to Magic Leap, but things could once again get a lot more interesting as augmented reality launches. The marketing push couldn’t have come at a better time, as Magic Leap wasn’t as ahead of the pack as other competitors who made headlines over the past year about remote working in the wake of the pandemic. Aside from Twitter, Magic Leap’s usually active Facebook, Instagram, and YouTube social media accounts have been inactive for about a year.
Magic Leap’s latest executive shuffle comes as Johnson and former CEO, Rony Abovitz, both publicly pledge the release of a new Magic Leap headset later this year. Abovitz, who no longer runs the company, nevertheless weighed in on the recent release of Snap’s Spectacles, calling the social media giant’s visual field decision for the device “puzzling” and responding to positive reactions to the Snap device that featured Magic Leap in comparison by saying “26 degrees FOV and 30 min battery is not an improvement.”
Later this year, the public will be able to see how Magic Leap’s second device compares to the still experimental Spectacles device, which is not aimed at the business market, but the founder of Magic Leap nevertheless seemed to cast a rather critical eye. . towards the device.