Music theater friends are about to enter a whole new world of melodic stories through augmented reality.
The compelling production company Wilkins Avenue, together with its Pollen Music Group, debuts the very first AR musical through the spatial calculating lenses of the Magic Leap One this weekend at Comic-Con Paris.
"Out There", with the soft tones of singer Vanessa Williams, tells the story of Liv, a young girl who has lived her life in her bedroom. She is not agoraphobic, but longs to explore the world outside of those four walls. When the decor of her room comes to life, she commits herself to flee her limits.
And that is where Magic Leap comes in. Wilkins Avenue uses the spatial calculation capabilities of the Magic Leap to bring the animated world of "Out There" into the physical environment of the public.
In addition, audience movements activate the reactions of the characters and props in the story, making each performance of "Out There" a unique experience and giving it the live feel of the theater.
While "Out There" is not to be confused with the song from The Hunchback of Notre Dame producers call on Disney about the story, while Thibault Mathieu, the creator of the musical (and CEO of Wilkins Avenue) called it "a unique delightful entertaining experience, halfway between an escape room and a Pixar musical" in a blog post.
The Disney references are no coincidence, since the entertainment juggernaut has been vocal in his presentation for AR. It was therefore no surprise that a Disney property ( Star Wars ) was among the earlier app options for the Magic Leap One.
In addition to Disney's subsidiary Lucasfilm, Magic Leap has recruited a stable of studios and storytellers for their respective reinventing arts with augmented reality, including Funomena, Madefire, Andy Serkis & The 39 Imaginarium Among others Studios, Square Slice and Framestore.
And major brands are already on board to use the Magic Leap One (and its eventual successor) as an entertainment device, including AT & T & # 39; s TV streaming service, HBO & # 39; s Game of Thrones and the NBA.
Yes, the whole world is a stage. It is clear that this now also includes the augmented reality world.