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Home / Tips and Tricks / Magic Leap seeks E-financing series, Apple postpones AR headset and Snap starts selling glasses 3 «Next Reality

Magic Leap seeks E-financing series, Apple postpones AR headset and Snap starts selling glasses 3 «Next Reality



The week in AR company news began with a bang with two bombshell reports casting a shadow on the AR industry as a whole.

We first discovered that Magic Leap pledged its patent portfolio as collateral in preparation for a series of financing round E. Secondly, an internal Apple presentation leaked his long-awaited AR-portable debut to 2022.

However, there was triumphant product news on the AR track, such as Snap & # 39; s proto-AR smart glasses, glasses 3, are now on sale and Looking Glass has launched a new holographic display that exceeds its previous efforts.

Magic Leap sets up patent portfolio as loan material ahead of series E Round

Is the augmented reality magic slowly fading in Plantation, Florida? That is the first question some have asked after an informal revelation during the weekend that Magic Leap, the maker of the Magic Leap One, has transferred a large part of its patent portfolio to JP Morgan Chase as collateral.

In documents filed with the US Patent Office on August 22 and signed on August 20, a huge 1

,903 patents from Magic Leap (as well as from Magic Leap holdings Mentor Acquisitions, LLC and Molecular Imprints Inc.) were all assigned to JPMorgan Chase . The document (see below), which is a patent security agreement, has been signed by Magic Leap CEO Rony Abovitz and JP Morgan Chase collateral agent Eleftherios Karsos.

Read on for more information and what this means for the future of Magic Jump. Then read on to find out which two executives the company just lost after news of its financing problems ….

Image via Magic Leap

REALITY BITES: After Google had looked for years at how Facebook stomped its AR engineers and product managers, Google now plays the role of poacher. Reynold Wu, previously head of AR product management for Rokid, recently joined Google as a product manager. Wu played an important role in the worldwide launch of Rokid Glass. Google also has an AR product called Glass. Coincidence?

Apple Product Roadmap pushes AR Headset Debut back to 2022, says report

Following recently renewed enthusiasm for Apple's long-awaited AR wearables – the subject of multiple reports and rumors in recent years – – part of that excitement may be now be a bit muffled. But this time, the news of Apple smartglasses comes from Apple's own internal team, rather than analysts quoting unnamed sources.

In a meeting with more than 1,000 employees at the Steve Jobs Theater, Mike Rockwell, vice president of Apple responsible for VR and AR initiatives, revealed the product roadmap of the AR hardware team. Instead of 2020 or 2021, the director told his team that an unbound AR headset would launch in 2022 instead, according to a CNBC report citing the meeting details.

Read on for more information about the AR devices that Apple plans to release and what we can expect from them …

REALITY BITES: Ubimax offers a "[19459027"EverythingasaService"to(Microsoft)withHoloLens2XaaS)solutionforcompaniesthatwanttodeployARintheirworkplacewithouttheinitialcapitalinvestmentinARhardwareTheserviceincludesallhardwaresoftwareandservicesforamonthlyfeeof$200

Snap Spectacles 3 now available

After the first plague of more than three months ago, Snap Inc. released. finally get the public's hands on his new portable device for Spectacles 3.

The limited release colors are Mineral (gold) and Carbon (black) and come with a number of features that are an upgrade from the previous version of Spectacles. .

Read on for our first impressions of Spectacles 3, then read on to see how Gucci and Kohl use Snapchat to herald the holiday season …

REALITY BITES: While North Focals were the first on the market, startup Human Capable is starting to gain some momentum in the smartglasses race for consumers. The company's AR smart glasses, Norm Glasses, received the CES 2020 Innovation Awards Best of Innovation during the CES Unveiled event last week.

Looking Glass Ups Ante with 8K Holographic Display

The next phase of the holographic display is upon us, and Looking Glass makes sure that it is at the forefront when it comes to leading that attack. .

On Tuesday, the Brooklyn, New York and Hong Kong-based startup unveiled the latest in its product line, the Looking Glass 8K compelling display.

We had the opportunity to personally view the Looking Glass 8K immersive display, so read on for first impressions and prospects about the category compared to AR wearables … [19659025] Market Reality: Magic Leap seeks series E-financing, Apple delays AR Headset and Snap starts selling glasses 3 "width =" 480 "height =" 480 "style =" max-width: 532px; height: auto; "/>

Image by Adario Strange / Next Reality

REALITY BITES: The cosmetics industry is an early user of augm has become a reality for marketing, so recognition by the industry as the best innovator in the industry speaks volumes. & # 39; s YouCam Makeup, which recently won the Beauty Service App of the Year in the Beauty Independent Innovation Awards 2019.

Every Friday, Next Reality reviews the latest news from the financial corner of augmented and mixed reality weekly Market Reality column contains financing announcements, mergers and acquisitions, market analyzes and the like. View previous editions of Market Reality for more news that you may have missed.

Cover image via Warpin Media

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